Hollister, Calif., city council members have approved the Hollister Motorcycle Rally for the next 10 years. The 2013 rally — the city’s signature tradition — was the first in five years after shaky finances caused prior cancellations.
"The city council members sent a roaring message to the motorcycle community that officials plan to hold a downtown rally for the next 10 years, even if city politics change," stated rally manager and CEO of World Dynamics Mark Cresswell.
Interim City Manager Bill Avera mentioned there would be an early termination clause in any rally contracts, while he also noted that next year’s rally will be over three days, as opposed to the two days for the 2013 revival. "Most important, it lets people know we are committed to this and will allow us to bring in major sponsorships," he said.
The officially sanctioned biker rally started in 1997 to commemorate the 50th anniversary of the Boozefighters’ famed "invasion" of Hollister that inspired the Marlon Brando movie, "The Wild One."
Mike Corbin, president of Corbin-Pacific Inc., sent his personal thanks to the thousands of riders who showed up and supported Corbin in their efforts to keep Independence Day alive in Hollister.
"I promise you next year will be even bigger and better, so plan ahead and you may be surprised to hear that we’re making our Annual Rider Appreciation Days three days [long] to coincide with the Hollister Rally," Corbin stated.
Next year’s official Rally and Corbin Rider Appreciation Days are July 4-6, 2014.
