Cruiser Helmets

Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up

The Magic Number

One of the hardest battles for a sales manager to wage is to achieve that crucial balance — the fight between getting all the money and giving the bike away.

Finance & Insurance Numbers

F&I should be one of the most profitable areas of your business.

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV

Dressed For Thrills

Sportbike Gear Guide — Photos by Joe Bonnello