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A Sportier Spyder: BRP Busts Out the F3, Reaches Out to New Customers

Street-going snowmobile? Road-bound PWC? It is not a motorcycle and it is not a car, but to more than 100,000 owners, the Can-Am Spyder is a blast.

ATV/UTV/SxS Segment Continues to Evolve

For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.

KYMCO On A Roll

Driven by a 15 year history in the U.S., a comprehensive range of scooters and small displacement motorcycles, cross-pollination with near-enthusiast markets and a dedicated dealer network, KYMCO has carved out a solid market niche in North America.

Commuter Bikes are Good for Us

Motorcycle riders don’t just save themselves time and money, they do the same for car drivers.

OEM Update: ‘Made In Italy’

If you sold Ducati’s back in the day, you may have been selling radios, vacuum tubes or electrical devices.

BMW Motorrad’s Strong Start

Up, up, up has been the trend at BMW Motorrad as the German motorcycle manufacturer continues to post record-breaking worldwide sales.

Hail to the Chief: 2015 Indian Chief

You may have already noticed what Polaris has done with its acquisition of one of the most iconic brands in American motorcycling. By nearly all accounts, Indian is BACK, BABY (said with more emphasis if it’s in a George Costanza tone)!

Suzuki Gets Naked In Las Vegas!

For once, what happens in Las Vegas is not supposed to stay in Vegas, as Suzuki hosted dealers and media at the Hard Rock for Suzuki’s “2015 North American Tour.” Just 547 days after declaring bankruptcy, Suzuki is back and hitting the road with some of its greatest hits – along with introducing a couple

The Cat is Out of the Bag

Artic Cat’s Dealer meeting

KYMCO Reaches Half Century Mark, Unveils 2015 Off-road Lineup

A few years ago KYMCO USA’s Director of Marketing Rick Pawelka said that one of the biggest differences between KYMCO and other OEMs of its size was its history. And as the company celebrates its 50th anniversary the statement seems somewhat apropos. With humble beginnings, KYMCO has come a long way in the last half

Gibbs Adds New Model and Appearance To Its 2014 Quadski Lineup

The Gibbs Quadski, billed as the world’s first high-speed sports amphibian, gets a new front-end appearance and a Quadski XL model added to its lineup for 2014. Compared to the standard Quadski, the new Quadski XL offers seating for two, has 11.8 inches of additional wheelbase, is nearly a foot longer and offers increased storage

Everything is Bigger in Texas!

Yamaha Goes Big With Viking VI