Vintage Marketing: Old Bikes Build New Business
If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s
P&A Numbers
Steve reviews the July P&A numbers for one of GSA’s member dealers and the related TBOC averages.
The Three M’s
Without a universal understanding of three standard sales steps by your sales team, any sales process, no matter how well designed, becomes completely useless.
Speeding Past Sixty
Racing Legend Dick Burleson Shows No Signs of Slowing Down
Working Word Of Mouth
Once you realize what a word-of-mouth campaign is and how they work, you can ultimately control, to some measure, the message of the campaign.
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
Click For Orders … Technophobe Logs In
Chad and Dean get logged into the Internet to share their views on why you need to be plugged in to the virtual world.
Sit On It
One of the measurable activity steps in the sales process is sitting on a unit, which gives the customer a sensation of ownership, greatly increasing the chance that they’ll buy today.
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
Euros From Tourers
Cash in on the Adventure Tourism Boom
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.