Social Media 101
Chances are you are one of the 385 million users on Facebook, but what about your business?
Is It Really Simple Math?
How to take advantage of the holiday season
Be a Better Storyteller
Refine your situational sales success stories
Off-Road Gear Guide
While each season’s gear lineup is designed to elevate a rider’s comfort and safety, each new season also brings a fresh batch of colors, graphics, styles and patterns that would do those TV fashion designers proud.
Expanding in the Midwest
Kansas dealer cashes in on farm market and enthusiast bikers
For the Love of the Road
Attract, retain and gain new customers
Clean Up Your Game Plan
Use subjective and objective assessment to create a game plan
Year-to-Date July 2010/2009 Data Comparisons
Last month, we looked at the June numbers. This month, we’ll see how July 2010 YTD stacks up when compared with 2009. These charts represent data averages compiled from top-performing members in selected groups. Chart 1: I’m pleased to report that total store gross profit is continuing to improve. More importantly, Net Operating Profit is
The Call of the Ride
Somewhere, deep down inside, everyone feels the call of the ride. Whether it’s the freedom of the proverbial wind in their hair of a cruiser, the need for speed of a super sport or the thrill of temporary weightlessness associated with launching a 450 skyward over a sick triple — the call itself is all
Create a Referral Culture
A free marketing strategy that could double your business
Talk Your Way To Success
Use situational sales success stories to seal the deal
One-On-One With GSA President Gart Sutton
1. Tell us about your own history in the powersports business. My grandfather started a Ford dealership in Los Angeles in 1921. I worked in this dealership for many years, honing my skills in sales, sales management and F&I. After I left the dealership, I was hired by Honda to design and teach the