In another move designed to bolster its aggressive international business goals, Bell Helmets has appointed Brett Conley as export sales manager – international. In this position, Conley will work to cultivate and execute against an assertive international strategy that will further broaden Bell’s brand footprint worldwide.
Conley joins Bell from Fox Racing with eight years of international sales experience and more than 11 years of industry experience. Conley’s associations with key international distributors will help Bell forge new distribution partnerships in critical international regions, as well as manage Bell’s existing international accounts.
“We welcome Brett to the Bell team and are excited by the expertise, relationships and resources he brings to our aggressive international business efforts,” said Chris Sackett, business unit director – powersports. “Since the day Roy Richter got it all started in 1954, Bell’s brand and the success of its products have always been a function of the passionate, devoted Bell team members who live the very lifestyle they sell. Brett is certainly no exception, and we’re thrilled to have him.”
With the hire of Conley, the company is forging ahead, identifying potential distributors and developing plans for entrance into several additional international markets, with Europe as an immediate priority. Most recently, Bell re-entered the Australian market after an 18-year absence, through its partnership with one of Australia’s leading distributors, Monza Imports.
To maintain its existing momentum and better equip itself to handle the significant global effort, Bell is increasing its international staff presence, recently opening a sales office in Rolle, Switzerland, just outside Geneva. The office supports the sales and marketing of the Bell brand overall, including its cycling division and other sister brands already being sold throughout Europe.
