Thinning the Heard
What ideas can you steal from existing industries?
Spend Smart
A balanced, thoughtful advertising campaign is most effective
Get Your Customers In Here
Drive traffic into your store with direct-response advertising.
The Dealer Is In The Details
Hooking up with a 20-group can be invaluable.
How To Turn Time Into Money
How To Dedicate Your Time To Profitable Pursuits.
Nothing Wrong With A Little Egg On Your Face
You’ve gotta make some mistakes to make it —just ask Rod!
RESOURCEFULNESS VS. RESOURCELESS
Use your resources to thrive in any economy.
Got Cash?
Dealership cash flow strategies for a tight economy.
Recession Busters
Rod gives dealers five strategies to survive and thrive in today’s economy.
Five Triggers For Success
Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.
Identity Crisis
Have a written plan in place for securing data and responding to a security breach.
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!