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Vision X Global Lighting Chooses V-Twin Marketing

Vision X Global Lighting chooses V-Twin Marketing as its first agency of record for the motorcycle market. Established in 1997 with the mission to revolutionize the lighting industry, today Vision X Global is doing just that.

Honda Announces 2016 Pioneer Multipurpose SxS Lineup

Honda has announced the addition of two brand-new full-size side-by-side models – the Pioneer 1000 and Pioneer 1000-5 – to its 2016 lineup. The flagship 100 has a 6-speed fully automatic Dual Clutch Transmission (DCT) and a full list of features and options.

Honda to Release the RC213V-S for $184,000

The RC213V is a machine exclusively for racing that won consecutive championships in the MotoGP class of the FIM Road Racing World Championship Grand Prix in 2013 and 2014. Honda has made changes to some of the specifications of the RC213V, and will now introduce it as the RC213V-S. Honda will start accepting order entries for this new road-going model on July 13, 2015.

Yuasa AGM Battery for Yamaha Sportbike and Honda Scooter

Yuasa Battery Inc. has introduced the Yuasa YTZ8V battery, an absorbed glass mat (AGM) battery designed to replace the original equipment battery in the 2015 Yamaha YZF-R3 sportbike and the 2015 Honda PCX150 scooter.

Honda Partners with AMA to Provide Soft-Barrier Fencing for Pikes Peak Hill Climb

In an effort to provide enhanced safety to the racers at Pikes Peak, Honda has again partnered with the American Motorcyclist Association to provide soft-barrier technology for some of the dangerous sections of the 12.42-mile race course.

Yamaha’s Georgia Manufacturing Facility Featured in ‘Small Town, Big Deal’ Television Program

The Yamaha manufacturing facility in Newnan, Ga., is featured in a new episode of “Small Town, Big Deal,” a weekly program that shines the spotlight on the innovative, interesting and historic things happening in small towns across America.

Rockford Corporation Adds to its Team

Rockford Corp. has announced that it has added Alvin Klement and Ronnie Brashear to the Crimestopper sales team, effective immediately. Rockford has also recently added several key positions to the safety and security group.

REV’IT! and AltRider Partner to ‘Conserve the Ride’

REV’IT! Sport USA joins AltRider in presenting ‘Conserve the Ride’, a three-day, dual-sport adventure in Woodward, Pennsylvania, June 12-14, 2015. The getaway includes over 150 miles of riding, catered meals and camping, and proceeds will go to benefit the Seven Mountains Conservation Corp.

Cardo’s scala rider PACKTALK Opens New Era in Motorcycle Communications

Cardo Systems, Inc. has announced the introduction of a game changing technology – represented by the new scala rider PACKTALK. Thanks to auto-adaptive DMCTM technology, multiple riders will now communicate in a fluid virtual network and remain connected where Bluetooth would have instantly cut off.

Kawasaki Names Stjernstrom to Lead Racing Program

Kawasaki has named renowned racing industry veteran Bruce Stjernstrom to lead racing operations, replacing senior racing manager Reid Nordin, who has left the company. Stjernstrom returns with 20 years of experience at Kawasaki, having previously led both the racing and marketing departments.

Yamaha Outdoor Access Initiative Announces GRANT Awards

Yamaha Motor Corp., USA has announced the first quarter 2015 GRANT (Guaranteeing Responsible Access to our Nation’s Trails) recipients from the Yamaha Outdoor Access Initiative. This quarter, more than $95,000 was contributed to eight projects.

2016 Fast Dates World Superbike, Iron & Lace Custom Bike, and Garage Girls Calendars

The new 2016 FastDates.com Calendars reveal a full 16 months beginning in September 2015 preceding the 2016 cover year. All three editions of the new 2016 FastDates.com Calendars – Fast Dates, Iron & Lace, and Garage Girls, feature the official SBK Fast Dates World Superbike Calendar Kittens Jitka Pralinka and Petra Ruzickova.