fbpx

AET Appointed Wholesale Representative to Umberto Luce in North America

Umberto Luce's boots were previously available only direct-to-consumer.

American Eastern Traders Inc. (AET) announced that its has been appointed the wholesale representative for the Umberto Luce brand of motorcycle boots in North America.

Made in the heart of leather country in Mexico, Umberto Luce’s line of motorcycle boots was previously available only on a direct to consumer basis. The value is tremendous because the exorbitant sea and freight costs are not a component of this product. You are getting a much better boot for the money in comparison. The factory itself consists of multi-generation leather experts and boot craftsmen. Excellent care, construction and skill go into every pair. Umberto Luce stands behind the product and warranties it from all defects in material and workmanship. Each boot also incorporates the world’s best D3O impact protection technology. For the past seven years, it has partnered with D3O Lab to implement its world-leading protection technology into the moto footwear. D3O enables and empowers people to take risks, challenge their limits and stay safe. Together, Umberto Luce has not only created safer shoes but ones with the most unique designs in the industry, blending safety and style into one.

The line consists of two main looks:

  • The Traditional boot style that has great crossover appeal
  • The newer Sneaker look for those who want the protection in a more casual style.

Feel free to reach out to AET with any inquiries. Freight programs are available as well as bulk/private label opportunities.

American Eastern Traders Inc. (AET) is an established sales and marketing organization that has been servicing the motorcycle industry for over 17 years. The company offers a wide range of products and services designed to improve margins and product offerings for its dealers.

You May Also Like

New 509 2024 Dirt Collection

This new collection redefines off-road gear standards that deliver for dirt bike riders.

2024 Dirt Collection, dirt bike riders in helmets and jerseys

509 has announced the launch of its 2024 Dirt Collection for dirt bike riders. This collection brings innovative gear offerings to riders, including industry-first anti-fog goggle technology, all-new gear kits with youth sizes and 509's best-selling helmet designs offered in an assortment of exciting colors.

"The Dirt 2024 Collection offers dealers and consumers industry-first, game-changing technology throughout the lineup," said Alicia Anderson, 509 managing director. "Riders continue to look to 509 for gear that reflects their personal style while keeping them comfortable and letting them focus on what's most important: the ride."

Men’s Valiant Jacket

This jacket features a mesh outer shell with armor and a six-point Sure Fit adjustment system.

Men's Valiant Jacket
Men’s Velocity 2 Jacket

A jacket with a mesh outer shell and CE-level armor included.

Men's Velocity2 Jacket
Gryphon Launches New 2024 Motorcycle Gear, New Styles and Cutting-Edge Features

Featuring six new jackets and four new styles of gloves for all roads, trails and conditions.

Gryphon Amazon Glove
SPIDI Unveils Race One

With Race One, heritage racing becomes aesthetic exploration.

Race One gloves

Other Posts

2024 KTM PowerWear Collection

Get ready to race with intent.

2024 KTM PowerWear
AGV’s Limited Edition Mono Ghiaccio

A 100% carbon fiber racing helmet used in MotoGP™ with GHIACCIO livery.

ADV Limited Edition Mono Ghiaccio helmet
Leatt Announces Its New Range of Adventure Gear

Explore your limits with the new Leatt adventure range.

Leatt 2024 adventure clothing range
EVS Legacy Youth Goggles

Specifically engineered to securely fit most helmets without affecting their overall fit.

EVS Legacy Youth goggles