AET Appointed Wholesale Representative to Umberto Luce in North America

Umberto Luce's boots were previously available only direct-to-consumer.

American Eastern Traders Inc. (AET) announced that its has been appointed the wholesale representative for the Umberto Luce brand of motorcycle boots in North America.

Made in the heart of leather country in Mexico, Umberto Luce’s line of motorcycle boots was previously available only on a direct to consumer basis. The value is tremendous because the exorbitant sea and freight costs are not a component of this product. You are getting a much better boot for the money in comparison. The factory itself consists of multi-generation leather experts and boot craftsmen. Excellent care, construction and skill go into every pair. Umberto Luce stands behind the product and warranties it from all defects in material and workmanship. Each boot also incorporates the world’s best D3O impact protection technology. For the past seven years, it has partnered with D3O Lab to implement its world-leading protection technology into the moto footwear. D3O enables and empowers people to take risks, challenge their limits and stay safe. Together, Umberto Luce has not only created safer shoes but ones with the most unique designs in the industry, blending safety and style into one.

The line consists of two main looks:

  • The Traditional boot style that has great crossover appeal
  • The newer Sneaker look for those who want the protection in a more casual style.

Feel free to reach out to AET with any inquiries. Freight programs are available as well as bulk/private label opportunities.

American Eastern Traders Inc. (AET) is an established sales and marketing organization that has been servicing the motorcycle industry for over 17 years. The company offers a wide range of products and services designed to improve margins and product offerings for its dealers.

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