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U.S. Trade Representative Tells Congress He’s ‘Sympathetic’ to Dealers But Bikes for Beef Dispute Continues

U.S. Trade Representative Robert Lighthizer told a congressional committee Thursday that he is “sympathetic” to American motorcyclists, dealerships and others, but he cannot remove small-displacement European motorcycles from a proposed import tariff while negotiations continue in a dispute with the European Union over U.S. beef imports.

Where’s The Beef?

Trade Dispute Could Gut U.S. Off-Road Industry “What’s the game plan? Well… there is none if that tariff comes into play,” admits Gravity TM Racing USA’s Ralf Schmidt. As the exclusive U.S. importer of hand assembled competition off-road motorcycles, TM is set to be the real loser in a trade war that has nothing to

Steaks High As U.S. Beef Industry Seeks Tariffs On Small Displacement European Bikes

The Office of United States Trade Representative requested comments on Dec. 28 regarding its proposal to include tariffs on motorcycles with an engine size between 51cc and 500cc imported from the European Union.

Grand Prize Presented for ‘Embrace the Pursuit’ Sweepstakes

Ohio resident Nichole Straub won the Pioneer 1000-5.

Nichole Straub in her Honda Pioneer 1000-5
Ep. 120: AIMExpo 2024

Check out what we found at AIMExpo!

OTT 120
Honda Launches ‘Embrace the Pursuit’ Sweepstakes with Partners TrueTimber and Jack Link’s

The Grand Prize includes a Pioneer 1000-5 side-by-side featuring TrueTimber Atera Camo.

Embrace the Pursuit Sweepstakes
Rebuilding the Engine of a Yamaha FX SVHO

A recap of Project X Season 2.

Orange Fury, Yamaha FX SVHO
1949 Harley-Davidson Model S

The Harley-Davidson S was one of the manufacturer’s first forays into marketing a motorcycle for younger people and entry-level riders. Check it out!

Take the Rougher Road With the Revised 2023 KTM 390 ADVENTURE

This bike isn’t only for epic outings but also for the “every day” ride.

2023 KTM 390 ADVENTURE
Vance & Hines Reveals First-To-Market Exhaust for Honda Rebel Tourer

With the new Vance & Hines Hi-Output Slip-on exhaust, riders can take the look and sound of the Honda Rebel 1100T to the next level. 

All Balls Racing Group and Stens Announce Winner of Win this Beast! UTV Sweepstakes

Family farmer Sheryl Pimental of Manteca, California, has won the tricked-out 2019 Polaris General.

ABRG, Stens
How to Sell Gear to Seasoned Riders

Unlike with new riders, price probably isn’t the object.

motorcyclist, gear, helmet, suit
The Harley-Davidson Museum Is Heating Up This June

Wild Ones Vintage Motorcycle Rally returns and the brand-new
Harley-Davidson Shop premieres.

Harley-Davidson Museum
Custom 1974 Harley-Davidson SX175 Flat Track Bike

This Harley-Davidson SX175 might look a little beat up on the outside, but it has a lot of heart and more than enough power to perform on the track. Check out the details of this custom flat track racer that only cost $60!

HD SX175
Five Minutes with HISUN’s Director of Parts and Accessories, Tim Calhoun

With the pandemic releasing pent-up demand on the powersports industry in the past 16 months, manufacturers have been scrambling to keep up. The Motorcycle Industry Council has reported that sales on new units are way up – nearly 50% in some segments. But supply has been a challenge. As the country starts to turn the

Arctic Cat ‘Reinvigorates’ 2022 Off-Road Lineup

For Model Year 2022, Arctic Cat is enhancing its off-road offering with new products, significant updates to current models, and new technology. The lineup includes the previously announced all-new Alterra 600 ATV; upgrades to the utility-focused Prowler Pro side-by-side; integration of Garmin‘s TREAD; and new Arctic Cat-tuned CVT systems found on several models. “Arctic Cat