CycleTrader to Feature on AIMExpo Education Panel and at New Product Debut

Cycle Trader will offer insight and solutions into digital retailing.

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Feb 5, 2024

Cycle Trader, an online marketplace for motorcycles, will be participating in AIMExpo from Feb. 6-8, 2024 at Booth #5017.

Troy Snyder, the company’s vice president of digital retailing, will be featured on the panel “MPN Dealer Excellence Track – Marketing & Sales: How to Grow and Excel in the Digital Retail World” on Tuesday, Feb. 8 at 2 p.m. and Wednesday, Feb. 9 at 11 a.m.

There, he will share his expertise in digital marketing, offering valuable insights on successfully implementing cutting-edge digital retailing strategies into dealers’ businesses and sharing data on current consumer online shopping preferences.

Cycle Trader will also be showcasing its groundbreaking Buy Now digital retailing platform on the New Product Stage Wednesday, Feb. 7 at 1:15 p.m.

VP Racing Named Official Powersports Oil for Giaccmoto Yamaha Racing

VP powersports engine oils are also the choice of championship teams in the MotoAmerica series.

By Meagan Kusek

Published: May 6, 2024

VP Racing Fuels, Inc. has been named Official Powersports Engine Oil for Giaccmoto Yamaha Racing, beginning with the 2024 season.

“VP Racing is proud to be the Official Powersports Engine Oil for Giaccmoto Yamaha Racing,” said Bruce Hendel, senior vice president – global sales for VP Racing. “Chuck Giacchetto’s team and riders always add to MotoAmerica’s heart-pounding racing, and we’re excited to help them maximize their performance and protect their engines along the way. And we’re equally excited that VP’s full lubricants line, brake fluids, aerosols and appearance products are also part of Giacmoto’s racing arsenal.”

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CycleTrader to Feature on AIMExpo Education Panel and at New Product Debut

Cycle Trader will offer insight and solutions into digital retailing.

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VP Racing Named Official Powersports Oil for Giaccmoto Yamaha Racing

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