SportBike Chic, LLC is a private label of women’s motorcycle gear established in 2016. It’s the brainchild of a proud U.S. Marine veteran and woman motorcycle enthusiast who not only loves riding but doesn’t mind looking feminine while doing so. We spoke with SportBike Chic owner Sean Rucker in this episode of MPN’s Power Player, sponsored by ZiiDMS, Dealer Management System — the heart of technology in your dealership, and the engine that drives productivity and profitability. Schedule a demo today at ziidms.com.