Segway-Ninebot continues its “Year of Sustainability” campaign with Segway Across America: West Coast Edition starting August 2 in Seattle, Washington.
Segway-Ninebot will be collaborating with influencers Aubrey Nolan and Justin Morris for the campaign, who will take the Segway eMoped C80 on a trip from Seattle, Washington, to San Diego, California on August 2. The campaign will end with a brand activation event that will take place in the famed Gaslamp District in San Diego, California on August 21, 2021.
The influencers will be documenting their 1,200 mile trip along the way, with audiences being able to follow them on the campaign landing page and by following the @SegwayInc Instagram and TikTok accounts. To support their journey, Segway will host a social media campaign, sweepstakes, exclusive promotional code, and more.
The campaign is part of Segway’s commitment to sustainability, and to bring awareness to using electric vehicles as a more earth-friendly alternative to traditional vehicles.
Notably, the campaign is also a nod to the original Segway Across America 2020 featuring Graham Pollard, who finished a 4,000-mile coast-to-coast journey on the Transamerica Trail, advocating the use of electric scooters instead of cars.
