Bull-it, the technical jean specialist, has reclassified its product range as part of the launch of its 2015 collection. The move is designed to help consumers better understand what level of protection they can expect from different Bull-it products and to highlight the difference between products made using Covec fabric technology and those of its nearest competitors, Kevlar and Leather.

The new naming system uses a simple-to-follow ‘Slide Rating’ or ‘SR’ scale. This indicates the minimum amount of time, based on testing, that a rider can expect to slide in safety without the product’s protection being compromised. Products in the SR4 range have a Slide Rating of at least 4 seconds and those in the SR6 have a Slide Rating of at least 6 seconds. At the top of the range there is the VoloCE, so called in recognition of the fact that this was the very first denim product to achieve a CE level 2 Approval with SR7 performance.

The protection in all Bull-it jeans comes from the liner made from Covec. This fabric has been engineered to deliver superior impact abrasion and cut resistance. Thanks to its unique formula, the fabric does not degrade over time through use or exposure, which means that bikers can rely on the safety and performance of Covec™ for the lifetime of their Bull-It product. A fact that its competitors cannot boast.

The new naming structure also comes with new branding and advertising to help consumers identify which products are which. SR4 will appear in blue and SR6 in red.