Doe-Anderson Named Agency of Record for Arai Helmet

Arai Helmet, Inc. has appointed Doe-Anderson as agency-of-record (AOR) for creative and digital support in the North America market.

“We’re excited to begin working with Doe-Anderson and look forward to the fresh voice that they will bring to our brand,” said Brian Weston, managing director of Arai Helmet, Inc. “Their expertise in brand development within the powersports and premium product industries uniquely aligns with the needs of Arai.”

Based in Louisville, Ky., Doe-Anderson will now be responsible for Arai’s strategic planning and creative execution, as well as media placement and public relations. Mobile-app, point-of-purchase and web design will also fall under Doe-Anderson’s scope of work. As AOR, Doe-Anderson will look to develop an all-new tone and visual identity for Arai, one that fully incorporates the company’s “rider first” mentality and emphasis on innovation.

“Arai is a legendary name in the motorcycle and motorsports industries,” said Todd Spencer, president and CEO of Doe-Anderson. “Their unrelenting focus on protection, comfort and quality is evident in every helmet they produce. It’s a brand about which Doe-Anderson already feels very passionate, and we look forward helping Arai maintain its role as leader, not follower. We’re truly proud to have them on our client roster.”

The new work is expected to launch in the spring of 2014, while Doe-Anderson’s role in media placement and public relations begins immediately.

Triumph has launched its Online Clothing Shop in the U.S., providing customers with the convenience of shopping the brand's full collections online. With the launch of the eCommerce page, the Triumph Heritage Collection of clothing is available for the first time in the US.

The new Online Clothing Shop offers a premium online shopping experience for the full range of Triumph Clothing. The proven shopping platform, which has been live in Europe for over a year, offers shoppers fast and reliable shipping, hassle-free returns and dedicated customer support. Orders are shipped quickly and reliably through UPS, ensuring customers receive their purchases in a timely manner. Triumph offers a 30-day return policy, allowing customers to easily make returns if they’re not satisfied with the fit or simply find they selected an item that’s not right for them. For any order concerns, customers will have access to a dedicated in-house customer support service, which will assist with any inquiries or concerns they may have.