VP Racing Fuels Inc. has announced a partnership with Syracuse-based American Marketing & Motorsport Group Inc. (AMG) to promote VP-branded apparel, promotional items and novelties.
As part of the program, a new e-commerce site at VPPerformanceGear.com serves as a one-stop shop for purchase of an expanded line of hats, T-shirts, jackets and more. The partnership also calls for AMG to staff racing and other events for merchandise sales.
“We’re excited to partner with AMG and expect they’ll be instrumental in building VP’s brand awareness and facilitating all needs concerning apparel and novelties,” said Dennis Stanko, VP’s director of consumer sales. “This partnership will provide important support not only for VP’s expanding consumer product lines but our retail branding program as well.”
Beginning in 1987, AMG has used its experience in national motorsports and event marketing to help drive brand awareness and build businesses. AMG’s auto racing programs have included NASCAR Sprint Cup Series, Nationwide Series, ARCA, Camping World West Series, World of Outlaws DIRTcar events and IndyCar. AMG also has executed programs for the National Football League, Major League Baseball and college football.
