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ARI Closes Acquisition of 50 Below’s Retail Division

The e-commerce and marketing company will immediately begin integrating the two organizations, aiming to "help customers generate more service and sales." The acquisition increases ARI's portfolio of equipment dealer websites by 270 percent.

ARI Network Services Inc., a leader in creating, marketing, and supporting SaaS and DaaS solutions that connect consumers, dealers, distributors, and manufacturers in selected vertical markets, announced today that it has completed the acquisition of the retail division assets of Fifty Below Sales & Marketing Inc.

"This acquisition solidifies ARI’s position as a premier provider of dealer websites in the powersports and automotive tire and wheel aftermarket, in addition to our market-leading position in the outdoor power equipment and marine industries. Combined, ARI’s solutions now power more than 5,000 dealer websites," said Roy W. Olivier, CEO and president of ARI. "For our customers, employees and shareholders, this acquisition marks the beginning of an exciting new chapter. Together, we can look forward as a stronger organization; focus our energy and attention on delivering innovative new products; extend core capabilities and provide exceptional customer service that will help our customers generate more service and sales."

Customers will soon hear about new ways ARI can help them increase sales. PartSmart and PartStream, search engine marketing and new merchandising solutions will be shared with ARI’s customers immediately. Two new aftermarket parts, garments and accessory products are currently in development, and ARI’s customers will get a first look at these solutions over the coming months.

"This acquisition is a game-changer for ARI. It increases our portfolio of equipment dealer websites by 270 percent and accelerates our opportunity to drive organic growth through the cross-selling of new products," said Darin Janecek, ARI’s CFO. "It also provides entry into new, high-growth markets, including automotive aftermarket and durable medical equipment."

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