Dealer Reaction to Yamaha’s YXZ1000R Sport SxS

The all-new Yamaha YXZ1000R Side-by-Side (SxS) boasts a high-performance 3-cylinder 998cc engine with a unique to its class 5-speed sequential shift manual transmission, the two-seat YXZ1000R provides driver-connected experience in the dunes, desert or on the trail. “The YXZ1000R redefines the sport Side-by-Side category and solidifies Yamaha as the leader in powersports performance,” said Mike

Arctic Cat Partners with Robby Gordon’s SST Series

Arctic Cat Inc. has announced it is launching the Arctic Cat Stadium Side-by-Side (SxS) Racing Series, which will be the undercard, or lead-in race, to the main event at Robby Gordon’s popular Stadium Super Truck (SST) Series events. The new Arctic Cat Stadium SxS Series will feature 10 Arctic Cat Wildcat side-by-sides driven by Action Sport Athletes, fans and dealers, who will use the same track as the Stadium Super Trucks.

Camoplast Solideal Launches Ultimate Spring and Summer Promotion

Camoplast Solideal has launched its Ultimate Spring and Summer Promotion for ATV or side-by-side vehicle owners. Customers purchasing an ATV T4S or a UTV T4S track system by August 31, 2015 will receive an extra year of warranty coverage, a free transfer kit and a discount on installation.

Honda Announces 2016 Pioneer Multipurpose SxS Lineup

Honda has announced the addition of two brand-new full-size side-by-side models – the Pioneer 1000 and Pioneer 1000-5 – to its 2016 lineup. The flagship 100 has a 6-speed fully automatic Dual Clutch Transmission (DCT) and a full list of features and options.

Kawasaki Unveils Premium Ranch Edition MULE Side-by-Side

Kawasaki has announced a new premium Ranch Edition MULE for the 2016 model year. It comes loaded with extra equipment and is finished in a painted Metallic Titanium color scheme to ensure it not only stands out but will be in demand in the utility SxS market.

Top of the Class: 2016 Yamaha Wolverine R-Spec

Last month, Yamaha hosted a Wolverine R-Spec press ride for invited media at the Disneyland of OHV riding trails – Brimstone Recreation area in Huntsville, Tenn.

ATV/UTV/SxS Segment Continues to Evolve

For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.

Yamaha Donates Special Edition Viking VI to SEAL-Naval Special Warfare Family Foundation

Yamaha Motor Corp., USA, recently donated a new Special Edition Matte Silver Viking VI Side-by-Side (SxS) vehicle to the SEAL-Naval Special Warfare Family Foundation.

Yamaha Viking VI Earns 2015 FinOvation Award

Yamaha Motor Corporation, U.S.A., was awarded the 2015 FinOvation Award from Farm Industry News magazine for its Viking VI Side-by-Side (SxS) utility vehicle. This is the second consecutive year Yamaha has received the award.

2016 Wolverine R-Spec

Last month, Yamaha Motor Corp., USA hosted a rather impromptu media tour ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant.

Side-by-Side Stupidity: Are More Rules Required, Or Just More Responsibility Training?

The CPSC doesn’t, apparently, know how many injuries there have been on SxSs, nor does it know if there is even a reason to impose more safety requirements on these machines, but it is certain there must be a problem. Oh, and the CPSC doesn’t know how effective any safety regulations it might implement would be.

UTV and ATV Brands By The Numbers

Face it, given the economic downturn of recent years, selling ATVs and UTVs has been a hard way to make an easy living. However, being objective and rational, it looks like the market is making a comeback.