Shift’s PR crew takes a jab at Marvel when talking up its Faction gear line: “Superman has his cape, baseball players have their steroids. Pulling a Faction Jersey over your head is all you need to make you feel like a motocross warrior.” The entire Faction line is said to be styled to dominate and is tough enough to weather the test of the burliest terrain. See all of Shift’s aggressive gear for the 2010 season at www.shiftracing.com.