DragonFire to Display Products at the 4-Wheel Jamboree
DragonFire is teaming up with Tucker Rocky Distributing and Marionville Powersports to show off the hottest new UTV accessories at the 17th Annual O’Reilly Auto Parts Ozark 4-Wheel Jamboree on June 21-22.
Apparel University
Merchandising Success for All Markets
Snowmobile SnoCross Dominated the 2014 Winter X Games on Sunday
On Sunday, January 26, the Winter X Games in Aspen featured both Smowmobile SnoCross and Adaptive SnoCross. Tucker Hibbert and Mike Schultz each added to their consecutive gold medal victories in their respective events.
American International Motorcycle Expo Now Four Days
Originally planned for five days in October, AIMExpo show management has decided to streamline the event to four days based on its mission to provide an effective and efficient B2B and B2C event for the powersports industry.
Changes to Motorcycle Industry Council Board of Directors
Motorcycle Industry Council members recently elected Steve Menneto, Larry Little and Sarah Schilke to each serve two-year terms on the MIC Board of Directors.
Speed-Way Motorsport Shelters
Speed-Way Motorsport Shelters are custom, secure and private miniature motorsport garages with a retractable roll top feature that allows for fast, immediate and easy access to the cycle. The shelters come in two different sized models – a standard size for sport bikes and a larger size for touring bikes.
AIMExpo Reports Successful Attendance Numbers for Inaugural Show
Attendees from around the world made the trip to sunny Orlando Oct. 16-20, to attend the inaugural American International Motorcycle Expo. The AIMExpo team has released a snapshot of the show by the numbers. Click through for the rundown.
High Roller Pink Ribbon Tie
High Roller will donate half of all its proceeds from the limited edition “High Roller Pink Ribbon” tie-downs to Michelle’s Place – Breast Cancer Resource Center during the month of October.
High Roller Pink Ribbon
Throughout the month of October, half of the proceeds of the limited edition “High Roller Pink Ribbon” tie downs will be donated to the Breast Cancer Resource Center Michelle’s Place.
Two Brothers Racing Launches Power Plus Kit Program
Launched with support from Tucker Rocky, the program is designed to put top desired items together for less, saving customers more than $130 MSRP. Each kit will include a Two Brothers exhaust system and other parts and accessories.
Western Power Sports Announces Updates to Sales Team
WPS’ recent growth has resulted in an expansion of its personnel. The company has hired several industry veterans to assist with various brands, including FLY Street Gear, Shinko Tire, Sedona Tires & Wheel, Spidi and HardDrive, WPS’ recently launched American V-twin division.
Lean & Mean: The New Wave of Custom Motorcycles
We explore how one bike sparked a movement of unique, hand-built, custom creations – and how that movement still thrives today.
Dealers Can Still Enroll in ‘Revive Your Ride! WIN BIG SPRING GIVEAWAY’
Scheduled to run through June 30, the giveaway offers powersports customers a chance to win one of 50 great prizes, with a combined value of more than $30,000. Participating dealers have a chance to win a $2,000 Revive Your Ride! party.
Steve Johnson Named MIC Aftermarket Chair
In his new role, Johnson, president and COO of Tucker Rocky, takes over for former chair Frank Esposito, who is stepping down after serving in this position since 2004. Esposito, who also sits on the MIC board, will continue to be an active member of the aftermarket committee.
Motorcycle Industry Council Launches ‘Revive Your Ride! Win Big Spring Giveaway’
From now through June 30, the powersports promotion offers customers a chance to win one of 50 aftermarket prizes and gift certificates, aiming to drive traffic to dealerships across the country. Each participating dealer receives two free promotional posters and can also access downloadable banners, postcards and other digital materials – all for free – on the Revive Your Ride! website.
Mark Blackwell Named Chair of the Motorcycle Industry Council Board of Directors
Blackwell has served intermittently on the board since the early 1980s and takes over for outgoing Chair Larry Little, who remains an active elected board member after having served as chair for the last 10 years. For 2013, Blackwell joins the other officers: newly elected Vice Chair Jon-Erik Burleson as well as returning Secretary/Treasurer Eric Anderson and President Tim Buche.