Recession Busters
Rod gives dealers five strategies to survive and thrive in today’s economy.
Triumphant Return
The Thunderbird Lands Late in 2009
Smaller Dealers Can Succeed In Tough Times
This month Steve takes a look at a smaller dealership that is not only surviving, but making a good profit despite the tough retail environment.
Think Your Customers are Loyal?
How one dealership earned an extraordinary display of devotion, and how you can too!
Five Triggers For Success
Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.
Tomorrow’s Dealer
Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.
Destination Dealership: Steve Selzter Honda
Steve Selzter Honda Hits Home in Pennslyvania
An OEM Alternative
KYMCO USA Strengthens Its Bond With The U.S. Market
It’s The Product Silly
What Your Customers Want You to Know
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
Click For Orders … Technophobe Logs In
Chad and Dean get logged into the Internet to share their views on why you need to be plugged in to the virtual world.
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Destination Dealership: Cycle City of Erie
Fun for sale
Euros From Tourers
Cash in on the Adventure Tourism Boom
Total Store Gross Margins
Steve discusses a key indicator of survival in any dealership: total store gross profit margins.