ProTaper is breaking new ground with its retail channels. As an integral component of an ongoing strategy to protect the integrity of the ProTaper brand, a comprehensive Minimum Advertised Price (MAP) policy is being initiated. The new MAP policy goes live January 1, 2015.This MAP policy applies to all ProTaper distributors, retailers and resellers. Internet resellers of ProTaper products will have until February 28, 2015 to be in compliance with the policy. “Essentially anyone advertising products at lower than 10% off suggested retail prices will be subject to immediate termination,” explains Paul Perebijnos, ProTaper Brand Manager.
ProTaper’s MAP policy is being implemented in order to preserve the brand’s reputation for providing customers with high value products. Adherence to this MAP policy will protect the integrity of the brand, reinforce ProTaper’s strong after-sales support and enhance the brand’s image. “By leveling the playing field, we are protecting our dealers and increasing ProTapers competitiveness in the marketplace,” concludes Perebijnos.
For more information: www.protaper.com/company/map-policy
