Parts Unlimited announced the newest sales rep for the West region covering Southwestern California: Ivan Penchansky.
Penchansky comes to Parts Unlimited with several years of experience both on the dealer level as well as the aftermarket sales level. He has a deep background in powersports and brand development as well. A true enthusiast, Penchansky has raced off-road trucks, rides dirt bikes and e-bikes, and lives the lifestyle he represents every day.
In his spare time, Penchansky enjoys spending time with his family traveling and discovering new experiences and foods along the way.





