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DragonFire and WPS Team Up For Success

DragonFire has teamed up with leading aftermarket parts and accessories distributor Western Power Sports (WPS). In signing a distribution deal with WPS, a key link to the consumers is now complete, and 98 percent of all DragonFire products are now available through WPS.

National Off-Road Racing Champion Scott Summers Elected to AMA Motorcycle Hall of Fame

Scott Summers, who famously raced Honda XR600Rs to nine American Motorcyclist Association national off-road racing championships, has been elected to the AMA Motorcycle Hall of Fame Class of 2014 in the Off-Road Competition category.

STI Tire & Wheel Powers its Racers to Victory

STI Tires helped John Yokley and his Big Country Powersports/Yokley Racing/STI Polaris win the XC1 Modified class at the GNCC Racing UTV series, and Mike Sloan raced his Duncan Racing/Roll Design/STI Honda to two class wins at Round 3 of the WORCS Racing series.

WP Suspension Creates North American Authorized Suspension Centers

WP Suspension has announced the opening of its first American subsidiary – WP Suspension North America, Inc. – and with it, a network of WP Authorized Centers to satisfy the growing demand for WP products, parts and technical support in the U.S.

Maxxis Will Offer Over $1.2 Million in Contingencies in 2014

ATV and motorcycle racers in major series are poised to win cash contingencies from Maxxis, with the company offering a total of more than $1.2 million in 2014. Contingencies will be available to riders posting a first, second or third place finish.

Lazer Star Lights Named Official Lighting Sponsor of 2013 Heartland Challenge Endurance Race

For the second year in a row, Lazer Star Lights will be the official lighting sponsor for the Sixth Annual 2013 Heartland Challenge in Carlisle, Iowa. Regarded as one of the most premier nighttime endurance races in North America, the Heartland Challenge is a 10-hour cross-country race, ran entirely in the dark for both ATVs and UTVs.

Lazer Star Lights Sponsors Can-Am Factory ATV Race Teams

The off-road LED light bar and performance lighting accessory manufacturer will sponsor teams that compete across multiple series and racing, including the AMA ATV Motocross Championship, AMSOIL GNCC, WORCS, SCORE and Best In The Desert.

Moose Racing Team Gears Up for EnduroCross and Grand National Cross Country Series

Riders Justin Soule and Cody Webb hope to make it to the podium at EnduroCross, while Patrick McGuire and Braden Henthorn will duke it out for the XC2 title at the GNCC races. The events will take place this weekend in Everett, Wash., and Crawfordsville, Ind., respectively.

2012’s Newest Off-Road Tires — 10 Tread Trends

524 and 525 Series Shinko Shinko Tire’s 524 Series front and 525 Series rear off-road tires feature a wide self-cleaning tread pattern that is ideal for soft to intermediate terrain off-road and MX riding. Reinforced knobs resist tearing and chunking in extreme riding conditions. The 524 front and 525 rear are available in a variety

DragonFire to Unveil New Exhaust Systems at Dealer Expo

DragonFire continues to celebrate the Lunar New Year in style, as they are set to take the wraps off two all new exhaust systems at Dealer Expo in Indianapolis.

Yamaha Donates $25,000 to Feed the Children, Celebrates Championships

Yamaha made its annual donation to the Feed the Children charity recently at its corporate headquarters in Cypress, Calif. Company officials presented two checks totaling $25,000 along with a truck load of donated items to the organization.

ATV Product Roundup

Here’s a roundup of some of the year’s best ATV accessories. From handlebars to tires, your customers can outfit their rides from top to bottom.

Suzuki Unveils 2012 Motocross Lineup With New RM450, 250 and 85 Models

Suzuki recently announced the arrival of its 2012 motocross lineup with the new RM-Z450, RM-Z250, RM85L and RM85 models. These new motocross bikes reflect development through Suzuki’s long history in Outdoor Motocross, Supercross, GNCC off-road and World MX1 series.

Maxxis Maxxcross EN

An ideal choice for all off-road conditions on both the East and West coast. The rear tread pattern features widely space, siped knobs for aggressive traction in loose to intermediate conditions.

Off-Road Tire Rundown

8 Must-Stock Dirt Tire Options

Traci Cecco Named 2010 Power Woman by Moves Magazine

Yamaha Racer and Seven-Time GNCC Champ Honored for Success and Leadership