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Big News From Big Buck!

In early June, Yamaha assembled the media in South Carolina for the unveiling of its 2017 ATV/UTV product lines.

TrakMotive Announces Restructuring

TrakMotive recently announced it will be leading a restructuring of its organization in an effort to enhance the quality of its products, operational efficiencies, inventory availability, data and category management, and customer service.

Printing All The News That Fits

The motorcycle and powersports industry has kicked off 2016, and the movers and shakers haven’t slowed down. See the latest here.

Top 5 OEM Updates of 2015

Yamaha Wolverine R-Spec (February issue) Yamaha Motor Corp., USA hosted a rather impromptu media tour in January ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant. It also provided a perfect backdrop to roll out the brand new 2016 Wolverine R-Spec model. Tough to tell which is more impressive! First, a

Greg Blackwell Appointed President of MTA LLC

U.S.-based powersports distributor MTA has announced the appointment of Greg Blackwell as president. As an industry veteran from his time at Pirelli/Metzler North America, Lemans Corporation and most recently KTM North America, Greg will bring experience and knowledge in order to continue to develop MTA as an aftermarket parts and accessories distributor.

Yuasa GYZ Series Batteries

Yuasa Battery, Inc. has expanded the vehicle applications for its GYZ Series product line with the GYZ16H, designed to fit the same footprint as the Yuasa YTX14 and YTX14-BS batteries.

Shifting Gears – November 2015

Michael Lock is the new CEO for AMA Pro Racing. After serving as a strategic business consultant during the 2015 flat track racing season, the board decided to bring him onboard full time.

Western Power Sports

WORK HARD, PLAY HARD! Many companies can claim to treat their employees like family. Others proclaim their passion for the powersports industry or their ability to do things better than the competition. However, at some point it all starts coming across as contrived – or at least a well polished script. That is not the

MAG Announces Executive Shifts

The Motorsport Aftermarket Group (MAG) has appointed Kevin Strawbridge to head its Retail and Media Groups. The parent company to both online retailers Motorcycle SuperStore and J&P Cycles, as well as Motorcycle-USA.com and “America’s Motorcycle Weekly” CycleNews, recently consolidated its retail operations in Irving, Texas.

ShockStrap 19′ Tie Downs

ShockStrap has introduced the new 19′ ShockStrap to its product line up. ShockStrap is a unique shock absorbing tie down that incorporates three of the most versatile tie down principals into one system and is rated at 500lbs.

ShockStrap 6′ Tie Downs

ShockStrap has introduced its new 6′ ShockStrap to the product line. ShockStrap tie downs maintain tension on the webbing when stretched, locking it into the buckle. When road vibrations cause loads to shift and settle, ShockStrap stretches acting like a shock absorber and contracts with the load keeping it secure.

All Balls Racing A-Arm and IRS Kits

All Balls Racing has developed an upgraded series of A-Arm and IRS kits for Polaris, Can-Am and Arctic-Cat ATV/UTV vehicles. Rather than OEM plated mild steel pins, their kits include hardened and precision ground pins that will be able to handle any type of terrain.

Vision X Global Lighting XMC Line of BRIGHT Lights

Vision X Lighting has announced the XMC line of state-of-the-art DOT approved “BRIGHT” lights, which were engineered specifically with today’s motorcycle riders in mind. Small, compact housings in multiple colors and finishes allow for full customization.

KYMCO On A Roll

Driven by a 15 year history in the U.S., a comprehensive range of scooters and small displacement motorcycles, cross-pollination with near-enthusiast markets and a dedicated dealer network, KYMCO has carved out a solid market niche in North America.

Tucker Rocky/Biker’s Choice Announces Addition of KFI Products

Tucker Rocky/Biker’s Choice has announced the expansion of its ATV/UTV portfolio with the addition of the complete KFI Products line, which delivers winches, mounts, bumpers, hitches, plows and accessories.

Find It Now/FIN Chooses V-Twin Marketing as its Agency of Record

Find It Now USA, LLC, has chosen V-Twin Marketing as its PR and marketing agency of record. The company produces the FIN GPS Security System.