Tomorrow’s Customer
Attract a new generation of riders using grassroots social networking.
AccSELLeration: Shifting Your Sales into High Gear
Mark shares his AccSelleration technique to boost your sales into high gear.
21 Actions To Take Before Playing The Price Card
Mark shares strategies to sell troublesome units without selling out.
Triumphant Return
The Thunderbird Lands Late in 2009
VholdR Camera
Weighing just a few ounces, the VholdR camera fits in the palm of your hand, and its armored brushed aluminum allows for filming in rain, sleet, snow and mud. It records up to two hours of high-quality video to an internal SD card and the single on/off button makes the camera the ultimate in simplicity
Five Triggers For Success
Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.
It’s The Product Silly
What Your Customers Want You to Know
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
Race Tech Gold Valve Shock Valving
Race Tech has extended its Gold Valve Shock Valving product line to also serve popular ATV models. Using the exclusive Digital Valving Search (DVS), the kits provide computer-calculated custom valving settings on the web. Race Tech Gold Valve Kits for ATV Shocks include complete Instructions, Gold Valve pistons, valving shims, valving charts, a DVS access
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
12 From 20:
Mark shares his mistakes and successes after two decades in the business.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition