Tomorrow’s Dealer
Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.
It’s The Product Silly
What Your Customers Want You to Know
Speeding Past Sixty
Racing Legend Dick Burleson Shows No Signs of Slowing Down
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
Smart Systems
The impetus behind the development and refinement of systems in any business is to streamline operations, increase efficiencies and, thus, increase profits.
Sit On It
One of the measurable activity steps in the sales process is sitting on a unit, which gives the customer a sensation of ownership, greatly increasing the chance that they’ll buy today.
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Destination Dealership: Cycle City of Erie
Fun for sale
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Great Neck Flexible Line Wrench
Straining to tighten and loosen nuts and bolts in crammed confines can be a real pain in the neck. This new Flexible Line Wrench from Great Neck relieves those stresses with its flexible wrench heads at both ends of the tool. Once the flexible head is angled to fit a particular fixture, the wrench’s straight
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Not Quite Perfect
What can your dealership do to thrive and survive in a challenging market?
Sales Manager Makeover
Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.
The Success Triangle
Knowledge, action and systems can be the difference in enjoying a successful profitable business in a really fun industry.
Mr. IKTO
Bill sees past a customer’s sorry attempt to bully his way to a great deal.