Shaken Or Stirred?
Like a martini, a high-performance sales team requires mixing things up.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
Dealing With The “Verts”
How to identify which personality type you’re dealing with – introvert or extrovert – and change your sales method accordingly.
Service Department 101
Dr. Nikki details how dealerships can increase repair order income.
Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Sales Department Presentation/Demonstration
Dr. Nikki teaches how to build value by providing the customer with key features and benefits.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
The Brother-In-Law Syndrome
Change your definition of “dealership politics” and become more politically savvy.
March Madness!
Robin shares the madness encountered in putting together this March issue.
Do You “Tour” Or “Travel?”
Motorcycle travelers aren’t tourists — they’re modern day adventurers.
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.