Cali Dealer Goes Green
Wendy Epstein’s Mission Motorcycles
Advertising Within A Budget
Peppy and cheap advertising strategies.
Competition Or Collaboration
Collaborate, don’t compete with your customers for a successful sale.
AccSELLeration: Shifting Your Sales into High Gear
Mark shares his AccSelleration technique to boost your sales into high gear.
MPN Hits 35
MPN stays true to its core mission as it celebrates 35 of bringing dealers today’s hottest product news.
21 Actions To Take Before Playing The Price Card
Mark shares strategies to sell troublesome units without selling out.
Triumphant Return
The Thunderbird Lands Late in 2009
Five Triggers For Success
Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.
Tomorrow’s Dealer
Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.
An OEM Alternative
KYMCO USA Strengthens Its Bond With The U.S. Market
It’s The Product Silly
What Your Customers Want You to Know
Forge-Tec 3D
If you haven’t heard the news, Forge-Tec is now under the ownership of the MAG group, and its continuing its tradition of crafting bold designs with the 3D Engage model seen here. Sure Sellers: • Available in polished, black powder-coated, chrome and the Midnight Series, which is a black anodized finish combined with classic machining
Strategic Motorcycle Disgnostic Scan Tool
Fred Christopher of the central garage for the City of Newport News, New Jersey, does a lot of work on the city PD’s motorcycle fleet. Here he put the Motorscan from Strategic Tool to the test.
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
Denney’s Harley-Davidson
Superior Service In The Heartland
Panic Is Dead
Business owners and managers become better suited at handling adversity over time, gaining the ability to listen to customers’ problems and respond with better solutions. This deadened sense of panic is, perhaps, the most important step in the development of any business owner/manager.