DeSELLeration: Are You Guilty of Sales Sabotage?
How you’re killing your own sales and how to stop it.
Kal-Gard Prep & Shine
More of your customers are hanging onto their older units, but just ‘cause he’s riding an old bike doesn’t mean he won’t want to make it shine like new. Kal-Gard’s ultra-affordable Prep & Shine is a no-brainer add-on to any sale. Sure Sellers: • Formulated for use on plastic, painted, fiberglass and metal surfaces •
Destination Dealership: Parkway Harley-Davidson
When you consider the elements of a great motorcycle dealership, several pivotal characteristics come to mind. The shop should be clean and well stocked, so customers can buy what they want when they want it. It should have a reliable service department and a helpful, friendly staff. Glitz and glamour are fine, but if a
Destination Dealership: Ghost Town Harley-Davidson
Originally opened in 2002 as a Satellite Retail Location connected to Lummus H-D, Ghost Town Harley-Davidson in Waynesville, N.C., became a full-fledged dealership in 2005. At that time, the shop also expanded from 5,000 to 15,000 square feet. “It’s not too big, it’s just like it ought to be,” said Gene Lummus. “It’s got personality.”
rystal-glo Arcylic Motorcycle Polish
Crystal-Glo Acrylic Motorcycle Polish cleans, revitalizes and protects. Its acrylic base gives off a shiny wet look, which also protects bike surfaces from UV rays, scratches and any other unwanted debris. It repels dirt, dust, and water, and reduces the appearance of swirls and fine scratches on paint. For more information visit www.crystal-glo.com or call
Hayabusa Interchangeable Footpegs
These fab footpeg tops replace the black rubber that normally comes from the factory, and bolt on with two screws that go through the peg. Sure Sellers: • Numerous color and finish choices to complement any theme or paint job • Reinforced side knobs provide cornering stability • Matching brake reservoir caps Retail Price: Varies
Raise The Bar
Innovative designer Greg Rice hits another high mark with these innovative DeepSickness Vengeance Bars. They’re offered in raw, chromed and powder coated iterations with pinstriped finishes or custom paint options. Sure Sellers: • Offered either pre drilled for external wiring or internal wiring to give a bike that clean, sleek look • Standard bars measure
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
V-Twin Vixens
Meet the Bombshell, a custom-painted H-D dressed up with four of old Hollywood’s most famous beauties created by renowned artist Monte Moore and Blacktop Choppers, both of Denver, Colorado. The highly intricate paint job on the bike features six detailed illustrations of the four different bombshells. The tank features two portraits each of Marilyn Monroe
Project Bike: 2008 Road King
Why spend a mint on chrome when powdercoating and paint can make such an impact without a pile of cash! Chad Wiggen keeps things simple on MPN’s 2008 Road King Project Bike.
Destination Dealership: Preowned Powerhouse
American Cycles, Chattanooga
Harley’s Ladies Lid
Strong Enough For a Man… But Made Just for Her!
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
Laminar LaMini Fairing
If your customer confides that he’s feeling naked and exposed, dress him up with Laminar’s wind-deflecting LaMini Fairing. The paintable black ABS LaMini fits most bikes with a single round headlight, traditional instruments and accessible upper fork tubes. Sure Sellers: • No disassembly or drilling of your bike is required • Clear or smoked screen
Cruiser Helmets
Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up