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DEI EXO Series Exhaust Wrap

DEI’s EXO Series Exhaust Wrap has been designed to hold up against the rigors of off-road and extreme-duty use. The EXO Series exhaust wrap is a dual-layer design, using a combination of hi-temp glass fibers covered with a 304 grade stainless steel exoskeleton.

Yuasa Automatic Battery Chargers/Maintainers

With the goal to help powersports vehicle owners get the maximum service life out of their batteries, Yuasa Battery, Inc. has introduced two automatic battery chargers/maintainers designed specifically for today’s generation of advanced absorbed glass mat (AGM) batteries.

Gibson Wins Best Powersports Product Award at SEMA

The Specialty Equipment Market Association (SEMA) announced the winners of the 2016 New Products Showcase Awards yesterday morning at the 2015 SEMA Show. This award is given to the most innovative and cutting-edge aftermarket products that will be consumable in 2016. Nearly 3,000 products were entered into 16 different Showcase categories to be considered for

Tread Lightly! Announces Major New Restoration for Recreation Initiative at 25th Anniversary

Yamaha, Federal Premium, Bushnell and the Dallas Safari Club help Tread Lightly! fund 25 Restoration for Recreation Projects across the U.S.

Marine Industry Veteran Tom Cassidy, Jr. Joins Lonski and Associates Recruiting Team

Lonski and Associates, LLC recently announced the addition of Tom Cassidy, Jr. to its team of powersports industry recruiters. A former sales executive with Mercury Marine, Cassidy Jr. has a diverse background. The majority of his career has been spent managing and developing strategic OEM accounts, cultivating dealer relationships and developing marketing solutions. With a passion

Yamaha Celebrates 2015 Championships and 60th Anniversary at Ironman GNCC

Yamaha celebrated the 2015 season and 60th anniversary at the GNCC Ironman finale displaying a complete line of 2016 ATVs and motorcycles along with the all-new YXZ1000R.

Walker Fowler Takes 2015 GNCC ATV Title

MSR/N-Fab/AmPro Yamaha’s Walker Fowler proved his mettle at “The Ironman” GNCC finale this weekend. After racing his way up through the ranks for the past decade, Fowler finally won his first XC1 Pro ATV title in Grand National Cross Country (GNCC) in Crawfordsville, Indiana.

Küryakyn Launches ‘Kickstarter Club’ Program For Dealers

Küryakyn is kicking off a new dealer program leveraging its capacity to consistently deliver innovative products to the motorcycle industry. The Kickstarter Club is an exclusive “part-of-the-month” auto-ship program featuring hand-selected parts from Küryakyn.

Nightrider.com EFI Fuel Management Systems for Ducati

Nightrider.com, manufacturers of EFI fuel management systems, introduces two new applications for many Ducati models. Ducati Riders can now richen their closed loop air fuel mixtures with a simple plug-n-play upgrade.

Lazer Star Lights PreRunnerLED Line

Lazer Star Lights will be debuting an all new line of LED light bars at the 2015 SEMA Show. The new line, called PreRunnerLED by Lazer Star Lights, will feature quality LED light bars built for recreational use and offered at an economical price point.

Do You Pull the Band-Aid Off Slowly, or Quickly?

Do you prolong decisions or make a decision quickly and deal with consequences later?

Yuasa YIX20HL AGM Battery

Realizing that many powersports vehicles are used in extremely low temperature conditions, Yuasa Battery, Inc. has introduced the YIX20HL AGM battery, designed to deliver additional cranking power at extremely cold temperatures – tested down to minus 20 degrees Fahrenheit.

YelvingtonDesigns Suzuki Trike Conversions

YelvingtonDesigns.com introduced two new trike conversion models…the Suzuki TU250X and the Suzuki Burgman 650. Yelvington combines the classic styling of your bike model, the functionality of the Yelvington conversion and your imagination to create the complete “Rolling Art” trike package.

Fastway AIR EXT Footpeg

Fastway AIR EXT’s are the next level in footpeg technology. Adding confidence and personalized control to your aggression on the bike.

Kawasaki Shows Advanced Technologies in Tokyo

Traditionally an event that Japanese manufacturers use for the launch of important new models and concepts, the 44th annual Tokyo Motor Show was chosen by Kawasaki to unveil both new Supercharger technology and the Rideology strategy which will continue to guide future product development.

Honda Unveils Updated NC700X, CB500X

Having recently released information about the 2016 NC700X and CB500X, Honda is unveiling both 2016 machines this week in conjunction with the Tokyo Motor Show.