Working Word Of Mouth
Once you realize what a word-of-mouth campaign is and how they work, you can ultimately control, to some measure, the message of the campaign.
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
Denney’s Harley-Davidson
Superior Service In The Heartland
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
Destination Dealership: Cycle City of Erie
Fun for sale
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
The Magic Number
One of the hardest battles for a sales manager to wage is to achieve that crucial balance — the fight between getting all the money and giving the bike away.
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
The Success Triangle
Knowledge, action and systems can be the difference in enjoying a successful profitable business in a really fun industry.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
7 Key Digital Strategies
Seven powerful digital strategies that when implemented correctly will improve dealership performance.
Marginal Victories
Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers