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1939 Miller-Balsamo 200 Carenata Selected as ‘Best of Show’ at the 13th Annual The Quail Motorcycle Gathering

Over 3,000 people gathered at Quail Lodge & Golf Club’s celebration of motorcycle history and design, with over 200 of the world’s most valuable and unique motorcycles on display.

1939 Miller-Balsamo owned by John Goldman
1994 “Kawasabi” Ninja 500

This highly modified Kawasaki Ninja 500 street bike named “Kawasabi” is a tribute to builder Bryan Fuller’s father, who served as a paratrooper in the armed forces in Vietnam.

Yamaha Introduces Remaining 2023 Motorcycle Lineup

The lineup includes the new XMAX scooter and updated MT-07.

Yamaha XMAX
Pennzoil Introduces New Portfolio of Engine Oils Designed for Outdoor Recreation Vehicles

The Pennzoil Outdoors portfolio is formulated to help power and protect the dynamic operation of outdoor recreation vehicle engines.

Pennzoil Outdoor Vehicle oils
Q&A: Update from MIC

Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.

MIC, Ride With Us, Motorcycle Industry Council
Atturo to Enter the Powersports Market with 2 New Tires for SxSes and UTVs

Atturo is bringing two of its most popular and proven tread patterns from the light truck market to the side-by-side world.

Atturo Tires
Can-Am X3 Race Bearings

King Engine Bearings has introduced the first Can-Am race bearings designed especially for Can-Am race needs.

Gas Monkey Garage’s Custom Polaris Slingshot

The team calls it the Urban Assault Slingshot.

Saddle Tramp Ships New Audio Installation Products Designed to Fit Harley-Davidson Motorcycles

These new products will be on display at AIMExpo Jan. 19-21, 2022.

Saddle Tramp
Polaris Slingshot Custom Built by Gas Monkey Garage

The Slingshot community is no stranger to customization. But Richard Rawlings and Gas Monkey Garage take customizing vehicles to another level. Named the Gas Monkey urban assault Slingshot, it doesn’t take more than a glance to see this Slingshot is like nothing else on the road, truly capturing Rawlings’ outgoing, adventurous personality.

Digital Marketing: What the Winners Are Doing

McKinley walked SEMA360 attendees through several ways in which business owners can optimize their marketing efforts by reviewing successes that other leaders are doing.

Arnott Acquires AccuAir

The purchase enables Arnott to expand its industry-leading air suspension products within the performance and luxury light vehicle market, as well as within the powersports industry.

Black Book: COVID-19 Powersports Market Update

This latest update on how the COVID-19 pandemic has affected the powersports market continues to tell the same story we have been covering for the past several months, namely that prices are up across the board once again.

Slingshot Announces Best of the Builders Competition

With the all-new 2020 Slingshot as the playing field, Polaris Slingshot announced a bi-coastal build-off between two renowned automotive customizers: The Auto Firm and DUB.

Oracle Lighting Announces New UTV LED Halo Kits for Polaris and Can-Am

Oracle Lighting announced its new LED Halo kits for multiple side-by-side UTV models including the Polaris Ranger (2014-2019), Polaris RZR (570 & 800; 2008-2019), Polaris RZR (900 & 1000; 2015-2019) and Can-Am Maverick X3 (2017-2020).

Student UTV Build Tours Off-Road Events

After weeks of mentorship and instruction from YEN members, the students’ labor culminated in a unique build that was displayed at the 2019 SEMA Show. The UTV will now tour at various off-road events throughout 2020.