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Get Social: How Online Marketing Can Boost Sales

If you’ve hesitated on getting involved in online marketing, now is the time to get your feet wet. In 2019, the internet and social media has taken a prominent place in our daily lives and has no intention of disappearing. So how can dealers take advantage of this opportunity? “If leveraged to its fullest potential,

Can-Am Named Official Off-Road Vehicle of Luke Bryan Farm Tour

BRP’s Can-Am off-road brand is proud to begin its second season as the official off-road vehicle of the Luke Bryan Farm Tour.

F&I: Turning Inventory with Repeat Customers

The key to success is turning the inventory as often as possible and to not let the units age.

Indian Motorcycle to Offer Demo Rides, Thrill Show at 2018 Sturgis Motorcycle Rally

Indian Motorcycle will offer riders demo rides on 2018 models, adrenaline-charged thrill shows, two nights of American Flat Track and Hooligan racing, as well as group rides throughout the week.

AMA Vintage Motorcycle Days to Bring Adventure

As part of Royal Enfield’s participation in America’s grandest celebration of vintage motorcycling, the company will offer prizes and giveaways and display several new models, including the all-new Himalayan.

LCC Powersports Celebrates 50th Anniversary

LCC Powersports, located in Liberty, Missouri, had their 50th anniversary celebration on May 12.

Pirelli Returns as Official Motorcycle Tire of 2018 Lucas Oil Pro Motocross Championship

Pirelli Tire North America is pleased to announce its return as the Official Motorcycle Tire of the 2018 Lucas Oil Pro Motocross Championship, marking the third consecutive season for the brand and its championship-proven SCORPION MX tire lineup.

Parts Unlimited/Drag Specialties Announces Dates for Product Expo in Indy

This two-day event will showcase the newest products and services the industry has to offer while attendees connect and network with hundreds of exhibitors.

Hundreds of Motorcyclists Attend AMA Hall of Fame Fall Bike Night During AIMExpo

More than 800 attendees visited the Hall of Fame Museum and new “Six Days” display.

ROK Sponsors AMA Motorcycle Hall of Fame Fall Bike Night Sep. 23

ROK, powered by the AMA, will sponsor the official AIMExpo Saturday night after-party – AMA Motorcycle Hall of Fame Fall Bike Night – at the American Motorcyclist Association campus on Sept. 23.

BMW Motorrad USA Goes Full Throttle at AIMExpo

BMW Motorrad USA is going full throttle at the upcoming American International Motorcycle Expo presented by Nationwide at the Greater Columbus Convention Center, September 21-24.

Can-Am Named Official Off-Road Vehicle of Luke Bryan Farm Tour

Can-Am to support agricultural community and future farmers through this sponsorship, including on-site activities at tour events

Joe Gibbs Racing MX Selects Textron Off Road as Official Utility Vehicle Brand

The Autotrader/Suzuki/JGRMX Team has announced Textron Off Road as the official utility vehicle brand of JGRMX. JGRMX will use a fleet of Textron Off Road Stampede 4x4s to assist in rider transportation, track maintenance, and whatever else is needed while traveling throughout North America.

Rever Announces Dunlop as Title Sponsor of America’s Ultimate Long-Distance Rider Challenge

Rever has announced that Dunlop Motorcycle Tires has signed on as the title sponsor of the America’s Ultimate Long-Distance Rider Challenge for the remainder of 2017.

Sturgis Buffalo Chip to Give Away Indian Scout Sixties Customized by Roland Sands and Carey Hart

Creative motorcycle madmen Roland Sands and Carey Hart are molding identical 2017 Indian Scout Sixty motorcycles into wicked racing machines for the Sturgis Buffalo Chip’s Moto Stampede Bike Giveaway.

FLY Racing Returns as Title Sponsor of Third Annual ATV Supercross

MX Sports and the ATV Promoters Group (ATVPG) have announced the return of FLY Racing to serve as title sponsor of the Third Annual FLY Racing Daytona ATV Supercross, sanctioned by AMA. This unique event takes place on Tuesday, March 14, at Daytona International Speedway.