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Sean Finley Joins Digital Throttle

Sean Finley has joined the Digital Throttle ad network as president, Motorcycle Group. Finley is a life-long motorcycle enthusiast and has worked in the motorcycle industry for more than 20 years, most recently as group publisher of the Source Interlink Motorcycle Group which includes magazines and websites such as Dirt Rider, Motorcyclist, Hot Bike, Sport Rider and ATV Rider.

Dakota Digital MCL-2002 LED Tach

Dakota Digital offers up two easy-to-read versions of the information-packed MCL-2002 LED tach with red blue or red digits. Sure Sellers: • A cut-and-splice application and can be used on any motorcycle • Adjustable speedometer, adjustable tachometer, clock, odometer, turn signals, high-beam indicator, neutral indicator, low oil pressure warning, check engine indicator and much more.

Motion Digital Tire Pressure Gauge

Motion Calls its Digital Tire Pressure Gauge the best professional tire pressure gauge you will find anywhere. It backs that claim up with a precise digital readout to 1/100th psi and accuracy to +/- 0.5 percent of the maximum gauge reading. Sure Sellers: • Programmable display allows choice of continuous pressure reading or retains max

Park Tool Digital Caliper

The product hype for Park Tool’s Digital Caliper claims it accurately measures steering tubes/stems, bearings, races, spoke diameters, etc. This precision instrument is built with stainless steel mechanisms and a rugged ABS composite body. The company claims the tool’s ability to measure in metric, decimal inch and fractional inch make it an indispensable shop tool.

Dakota Digital Speed/Tach Kits

Due to high demand, Dakota Digital has announced its first products for American IronHorse models. Kits are available to work with both the MCV-7000 series speed/tachometer gauges and the MCL-5000 series speedos. Sure Sellers: • All kits include a triple chrome plated, CNC-machined mounting bracket and a harness that plugs directly into the stock wiring

7 Key Digital Strategies

Seven powerful digital strategies that when implemented correctly will improve dealership performance.

Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
2025 KTM 450 RALLY REPLICA

Bringing major updates to the dunes.

2025 KTM RALLY REPLICA
The Critical Role of F&I Manager Performance Plans

The performance of F&I staff is critically important in today’s market because the days of passive order-taking are long gone.

customer and salesman discussing deal in motorcycle showroom
Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
Vespa 140th of Piaggio

Vespa celebrates Piaggio’s 140 years with one of the most exclusive special versions of the scooter ever.

Vespa 140th of Piaggio
2024 Beta RS Special Edition Models

These limited-production models have KYB suspension and Race Edition-inspired add-ons in a dual sport package.

2024 Beta RS Special Edition
Octane Redefines Powersports Lending With Dealer Portal 2.0

Dealer partners can deliver an even faster, easier financing experience for their customers.

Dealer Portal 2.0
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
Cycle Trader and ATV Trader Expand Buy Now, Digitizing All Finance and Purchase Steps

The expanded Buy Now platform fast-tracks financing and sales for both dealers and buyers.