25K Doesn’t Get You a RockStar
There’s a science to effectively (and fairly) compensating your employees
Profits Through Process
Even in this tough economy, profits are possible through good, ol’ fashioned management.
Get Your Customers In Here
Drive traffic into your store with direct-response advertising.
Shelton’s Harley-Davidson
Making A Plan And Sticking To It
Money Day
Saturday is the most important day of your week.
How To Turn Time Into Money
How To Dedicate Your Time To Profitable Pursuits.
Nothing Wrong With A Little Egg On Your Face
You’ve gotta make some mistakes to make it —just ask Rod!
RESOURCEFULNESS VS. RESOURCELESS
Use your resources to thrive in any economy.
Work Smarter To Increase P&A Sales
Learn from one dealer’s P&A success.
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
Smart Systems
The impetus behind the development and refinement of systems in any business is to streamline operations, increase efficiencies and, thus, increase profits.
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Destination Dealership: Cycle City of Erie
Fun for sale
Service Department Numbers
This column explores service department dealer data and benchmarks.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.