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Right On Target: Club BRP Ski-Doo & Can-Am Edition

The #1 snowmobile manufacturer in the world introduced the 2018 Ski-Doo sleds and a major update to the Can-Am Maverick UTV line-up to more than 1,200 dealers, enthusiasts and media types at the Grand Sierra Resort & Casino.

Indian’s Limited Edition Jack Daniel’s Chieftain Reaches Pre-Order in 10 Minutes

Last Monday at noon Eastern, Indian Motorcycle dealers began accepting pre-order deposits for the company’s recently unveiled Limited-Edition Jack Daniel’s Indian Chieftain. By 12:10 p.m. Eastern, pre-order capacity of 100 units was filled.

Apparel Pro: Rainsuits

There are a lot of good reasons to ride a motorcycle to the airport here in Southern California. If not to beat the hellish LA traffic, there’s always the free parking perk to consider. These two pluses definitely cancel out the awkwardness of balancing a piece of roller luggage on the pillion pad of my

Honda Launches its Rebel + Aviator Nation Motorcycle at SXSW

This year’s SXSW festival-goers will get an up-close and personal look at the ultimate motorcycle for the next generation of rider – the 2017 Honda Rebel & the Honda Rebel + Aviator Nation limited edition cruiser.

Indian Introduces Limited Edition Jack Daniel’s Indian Chieftain

Indian Motorcycle and the Jack Daniel Distillery announced the availability of a Limited Edition Jack Daniel’s Indian Chieftain. The new custom-inspired Chieftain marks the second year the two companies have joined forces.

Indian Motorcycle to Sponsor Six American Flat Track Races

Indian Motorcycle – making its return to major competition after a 64-year hiatus – will sponsor six American Flat Track events in addition to partnering with the NBCSN television and FansChoice.tv broadcasts of all 18 races on the expanded 2017 schedule.

Yamaha Announces 2017 Side-by-Side and ATV Factory-Supported Racers

Yamaha Motor Corp., USA has announced both its new and returning factory-supported Side-by-Side and ATV racers for the 2017 season.

Dainese and AGV Extend Safety Partnership for 2017 MotoAmerica Season

After successfully completing its second year of partnership, Dainese USA Inc. (Dainese & AGV) has extended the agreement with MotoAmerica. The Dainese group will remain the Official Safety Partner and Supporting Partners of the 2017 MotoAmerica AMA/FIM North American Road Race Series.

Apparel Pro: Off-Road Helmets

Both Fulmer and Scorpion are seeing large growth in off-road helmet sales even as the types of vehicles that people are using off-road, as well as the helmets they use, are changing.

American Motorcyclist Association Announces Recipients of 2017 AMA Awards

The American Motorcyclist Association has announced the recipients of its 2017 AMA Awards. The individuals and organizations selected by the AMA Board of Directors have made outstanding contributions to the motorcycling community and their efforts support the AMA mission to promote the motorcycle lifestyle and protect the future of motorcycling.

WPS National Sales Meeting: What’s In A Name?

The name may say Western Power Sports, or WPS as it is commonly known, but it is far from being “only” a western company. While that may have been the case when WPS originally started as a snowmobile parts and accessories distributor in Utah, Nevada and the Pacific Northwest back in 1960, the company has

Yamaha and Yoshimura Expand Y-Series Product Line

Yamaha Parts and Accessories has announced its Y-Series exhaust systems, manufactured in collaboration with Yoshimura R&D of America will be expanding the line-up of high performance, emissions-compliant, slip-on exhaust systems.

Parts Unlimited Announces New Sales Reps

Parts Unlimited would like to welcome Garrett Stokke, Dennis McCool and Kyle White as new sales reps to the company.

Frog Specialties LLC Appointed US Distributor of Beringer Brakes

Frog Specialties LLC has been appointed as the exclusive importer and distributor of the French-made Beringer Brakes. Frog Specialties launched Beringer Brakes on the U.S. market in 1996 and obtained the long deserved function of U.S. distributor following the change of ownership of the french high performance brakes manufacturer.

Ted Cabral Resigns from American Motorcyclist Association Board of Directors

Ted Cabral, the individual member representative on the AMA Board of Directors from the Northwest region, has resigned his board seat, effective immediately.

Shifting Gears (January): Printing All The News That Fits

Turmoil in the e-tail ranks to ring in the New Year! Word broke December 16th that RevZilla frontman Anthony Bucci was out as CEO effective January 13, 2017. “As I looked towards RevZilla’s future – which I believe has incredible potential – I recognized that the best approach for continued growth and expansion is a