The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
RK Excel Spoke Torque Wrench
Excel’s new lightweight aluminum bodied Spoke Torque Wrench takes the guessing and fatigue out of building wheels and maintaining the desired tension of your spokes. It tightens all spokes identically to proper torque settings to maximize the highest strength capacity and reduce the likelihood of rim/hub/spoke breakage. Unlike some other spoke torque wrenches, Excel’s Torque
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
V-Twin Vixens
Meet the Bombshell, a custom-painted H-D dressed up with four of old Hollywood’s most famous beauties created by renowned artist Monte Moore and Blacktop Choppers, both of Denver, Colorado. The highly intricate paint job on the bike features six detailed illustrations of the four different bombshells. The tank features two portraits each of Marilyn Monroe
Project Bike: 2008 Road King
Why spend a mint on chrome when powdercoating and paint can make such an impact without a pile of cash! Chad Wiggen keeps things simple on MPN’s 2008 Road King Project Bike.
Destination Dealership: Preowned Powerhouse
American Cycles, Chattanooga
Man vs. Machine: Can NASCAR’s Racing Philosophies Translate to Motorcycle Racing?
NASCAR lives and dies by close racing. Keeping the pack on track tight was the primary goal of the autocratic founder, Bill France Sr., and it carried on to his equally iron-fisted descendents. Team advantages are negated with rules changes. New technology is adopted slowly and carefully. The result is a race series that everyone
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
Desert Dawgs
Don’t let crap weather give your customers cold feet. Hook ’em up with Desert Dawgs, which are said to easily install in two minutes flat and are available for a full range of H-Ds, metrics and Victory models. Sure Sellers: • Repel road spray from front wheel and flared front fender • Minimize cold updrafts
Old Or Out Of Shape?
As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.
Mr. IKTO
Bill sees past a customer’s sorry attempt to bully his way to a great deal.
Desperate For Repentance
Desperate For Repentance: Release Your Inner Reactive Dealer.
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
Handling Common Customer Objections
Learn to overcome six common customer objections and watch your sales soar.
A Lesson In Cheap
It was like buying a $250 50cc ATV online only to get the thing and realize that the wheels aren’t in the box and the carburetor is in pieces.