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Shifting Gears: Printing All The News That Fits

Here is the latest dirt from around the off-road market: Motocross legend Mike Bell is on a roll … literally.

Mitas Hires Jamie Nicely as Motorcycle Tire Sales Manager for North America

Jamie Nicely has been appointed Mitas motorcycle tire sales manager in North America. Starting in January, Nicely is responsible for servicing established distributors for tire sales and creating new distributor accounts in the United States. He will be actively working with Mitas distributors to support sales growth at both the dealer and consumer level. Prior to joining Mitas, Nicely worked as a race tire distributor as well as racer support.

Ducati Unveils Special Scramblers at Motor Bike Expo

Ducati rolled out a bit of a surprise at the recent Verona Motor Bike Expo in Italy. The company held an exclusive presentation of three Ducati Scrambler specials.

Drag Specialties Announces New Sales Rep for Northeast Region

Drag Specialties has welcomed Bob Dell to the team as the new rales rep. for the northeast region. Bob joins Drag after several years with some popular powersports dealerships in Rochester, NY.

Shifting Gears: Printing All The News That Fits

Between the 2nd Annual AIMExpo in Orlando and Biketoberfest in Daytona, Florida was the epicenter of the powersports industry for a week, which made it the perfect time and place to announce that V-Twin industry leader Bob Kay joined the team at Marketplace Events  Motorcycle Group, producers of theAmerican International Motorcycle Expoas V-Twin Director. Long-time

Ace Cafe Orlando: The British Are Coming — Again

Ever wonder what it would have been like if rock and roll had never gone farther than a certain radio station in Cleveland where the term was coined? While the Ace Cafe in London was originally just a roadside diner, it has cemented its place in history as the foundation of the “ton up boys,”

AMA Member Wins Yamaha Super Tenere

American Motorcyclist Association membership has its benefits. Just ask AMA member Ron Fluke of Trinity, Ala., whose membership in the association won him one of the most versatile motorcycles ever made: a brand new Yamaha Super Tenere, courtesy of Yamaha Motor Corporation, U.S.A.

New Harley-Davidson Street Takes Center Ice at X Games in Aspen

Harley-Davidson – one of the newest X Games sponsors – is teaming with ESPN to feature motorcycle ice racing as an X Games Aspen exhibition sport. Its Dark Custom bike is poised to star at ESPN’s flagship action sports event.

MIC Forecasts Modest New Unit Sales Decline in 2012

The Motorcycle Industry Council forecasts modest declines in new motorcycle sales through 2012. That estimate comes from the MIC’s new Business Advisory & Forecast, marking the first time that the industry association has projected future sales.

Cobra Engineering To Unveil Two Custom Motorcycles

Cobra plans to unveil their new concepts in the Honda booth at the Long Beach Motorcycle Show on December 17, 2010

Battling the Bear

The agony and ecstasy of being Harley-Davidson

Destination Dealership: Be a Destination

A Utah H-D Dealer Blends Local Heritage With Corporate Identity and a Green Approach

Snell Size Maters

Breaking Down the New Helmet Standards

Triumphant Return

The Thunderbird Lands Late in 2009

Man vs. Machine: Can NASCAR’s Racing Philosophies Translate to Motorcycle Racing?

NASCAR lives and dies by close racing. Keeping the pack on track tight was the primary goal of the autocratic founder, Bill France Sr., and it carried on to his equally iron-fisted descendents. Team advantages are negated with rules changes. New technology is adopted slowly and carefully. The result is a race series that everyone