Leverage Your Hidden Marketing Assets
The holidays are approaching; get ready or perish.
Trust Me!
You’re not a used car salesman. Tell your customers why!
The Cycle Census
Crunch these stats to optimize your shop’s performance
Spend Smart
A balanced, thoughtful advertising campaign is most effective
What Riders Want
MIC Survey Tunes Dealers In To Rider Preferences.
Closing the Gap
Make sure the ideas discussed in your boardroom are what get implemented on your showroom.
2009 Dealership Superstar
Motorcycle Product News Magazine and Mark Rodgers from Peak Dealership Performance present the second annual Dealership Superstar competition. Dealership Superstar is designed to honor those of you who engage in extraordinary acts of every day sales heroics and customer service.
Be Efficient, Proficient and Productive
Otis gives readers real solutions with his economy-busting service strategies.
Destination Dealerships: Selling To Dilbert
Kari Prager’s Cal BMW Triumph And Tri Valley Moto
MPN Hits 35
MPN stays true to its core mission as it celebrates 35 of bringing dealers today’s hottest product news.
P&A Numbers
Steve reviews the July P&A numbers for one of GSA’s member dealers and the related TBOC averages.
The Three M’s
Without a universal understanding of three standard sales steps by your sales team, any sales process, no matter how well designed, becomes completely useless.
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
The Habitual Dealer
Seven Habits Of Highly Effective Powersports Dealers.