Muc-Off announced an exclusive distribution partnership in the U.S. with long-term partner Parts Unlimited/LeMans Corp. This marks the beginning of a new chapter for the brand in the U.S. where Parts Unlimited will exclusively support independent specialist powersports retailers with the full Muc-Off powersports range.
Muc-Off has been heavily investing in the U.S. market with sponsorship activations, such as co-title sponsorship with Muc-Off FXR Club Mx SX team and previously Muc-Off Honda, as well as partnerships with Moto GP rider Andrea Dovizioso and Supercross star Justin Brayton. This has driven brand awareness in the U.S. market to new heights. This year, Muc-Off are stepping it up even further with a new partnership with 2024 MotoGP World Champion Jorge Martin. These collaborations help connect with riders on a global scale and keep the brand at the forefront of powersports innovation. Alongside the athlete partnerships, Muc-Off will attend key national U.S. events, including AIME Expo, AMA Supercross rounds and Daytona Bike Week, alongside many retailer and grass root events.
Alex Trimnell, Muc-Off CEO, said, “This is a very exciting step for our business as LeMans align perfectly with our growth aspirations in the U.S. to help realize the massive category opportunity that exists. We’ve worked with LeMans now for many years and are pumped to strengthen our partnership further.”
Paul Devine, vice president of sales and marketing at LeMans Corporation, shared, “We’re proud to announce Muc-Off as an exclusive brand in our portfolio. Our partnership with Muc-Off over the years has been a natural fit, and we’ve seen firsthand how the brand continues to go from strength to strength. Muc-Off aligns perfectly with the Parts Unlimited and Drag Specialties strategy, and it’s a brand that has delivered exceptional results for our retailer partners. We’re committed to building on that success and helping our partners grow their maintenance category sales even further.”
This collaboration marks a pivotal moment in Muc-Off’s U.S. strategy, giving unparalleled distribution reach and ensuring that retailers across the country have seamless access to its full range of products. For retailers, this partnership means it’s easier than ever to stock and display Muc-Off products, allowing them to meet the needs of their customers with confidence.
This exclusivity deal between Muc-Off and Parts Unlimited is now live with immediate effect.
