As part of the re-launch of the non-profit trade association for the performance karting industry, the new KIC website will become an important resource that addresses a different point of view for business members of the karting community.
The new website has a split personality with its public side as an industry news portal and information resource about the council. The other side of the site is the private Members Only section which gives members access to the growing library of resources through unique assigned usernames and passwords.
The association staff will be developing on-demand streaming interactive educational sessions and for people who want to experience the type of tools being used, visitors to the site can click on the cover of the new membership kit shown on most pages to launch the session. Adjusting your speakers allows you to watch and listen to the presentation automatically in sequence or you may choose to skip to any of the slides by clicking on the links. Members will have access to a selection of expert sessions that use this technology. Audio podcasts will also be available for download.
KIC members will have access to published reports, studies and white papers. The first paper is an in-depth report titled Understanding The Advantages Of Dealing In Foreign Currency For Potential Increased Margins With Product Imports; This ten page report takes a detailed look at how importers can build their skills in working with offshore accounts.
The KIC staff will be reaching out to unconventional resources to find important articles and topics that relate to the business side of karting. When possible we will supplement the stories with additional interview material that adds relevance specifically for the KIC community.
According to Peter Rosati, KIC president, Over the years the full scope of the performance karting industry has gone through many changes. Manufacturers, distributors, retailers and racers have sought out information about their livelihood and sport through various sources. Many of them having conflicting agendas and financial interests. The KIC is here for the karting businessman and the racer to provide unbiased industry information, education and guidance with one goal – grow the sport and provide the information necessary to support and grow your business. Peter added, Our investment in a new interactive website is just part of the associations new effort to address this need for information and I look forward to speaking with industry members to make sure our content is relevant and of value.
Another unique feature of the site is the active databases developed for both visitors and members. The track table will be a constantly updated resource by the KIC staff that includes the expanded karting community of outdoor, indoor, dirt tracks and drag strips. A similar data table in the Members Only area has more than 900 industry vendors available for members to resource suppliers as well as companies seeking to expand their dealer networks.
As part of the new level of communication from the association, besides the daily updated site, visitors can follow along on the KIC Twitter account KartIndCouncil and individuals who sign up for the regular digital newsletters will have important news briefs delivered directly to their inbox.
Established in 1973, the Kart Industry Council is comprised of businesses involved with all aspects of performance karting within the US. As the oldest and largest independent trade organization for the industry, the KIC is a registered non-profit association that represents indoor and outdoor tracks, manufacturers, importers, distributors, dealers, ancillary vendors and service providers. For more information about KIC, visit www.kartindustrycouncil.com.
