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Inside Big Bike Parts Journey From Basement to Bike Parts Leader

Big Bike Parts’ focus on product innovation continues through the Show Chrome and UltraGard brands.

Big Bike Parts was acquired in 2021 by two brothers with 80-plus years of family history and residence in Rice Lake, Wisconsin. Today, Big Bike Parts’ focus on product innovation continues through the Show Chrome and UltraGard brands and the manufacturing and design staff has been expanded to fuel growth.

We got the inside scoop from Marc Wolfram in this episode of MPN Power Player sponsored by ZiiDMS, Dealer Management System — the heart of technology in your dealership, and the engine that drives productivity and profitability. Schedule a demo today at ziidms.com.

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