Kurt Hayden of Hayden Honda is getting a customized, direct marketing list, using the Polk Motorcycle Garage Predictor tool, having won that useful prize for being one of the first 300 dealers to register for the Revive Your Ride! Fall Giveaway.
He was randomly selected in the latest floor-traffic-boosting promotion coming from the Motorcycle Industry Council’s ongoing Revive Your Ride! program. The Polk Motorcycle Garage Predictor tool will help create a custom list for Hayden, of Kendallville, Ind., helping him with new prospects and store visits by reaching potential customers most likely to own certain types of bikes by brand, segment, displacement, purchase type and purchase timing.
“This year we’re reaching out to dealerships with some great incentives to participate in our Revive Your Ride! Fall Giveaway,” said Cam Arnold, vice president, aftermarket at the MIC. “It costs no money to participate in this great program that increases floor traffic and puts cash into customer pockets. And now, dealers can win some valuable prizes on top of that.”
Two more terrific dealer incentives from Revive Your Ride! will be won by participating dealers in the upcoming months. Two lucky dealerships will each win a very special VIP weekend prize package to the 2012 Dealer Expo, Feb. 16-19, in Indianapolis. That VIP package includes a $500 travel voucher, three-night hotel stay, food, parties and more.
One of those winning dealers will be picked at random from among all of the dealers participating in the Revive Your Ride! Fall Giveaway. The other winner will be the one with the retail customer who comes into the dealer and wins the grand prize. Two big winners from one store.
The Revive Your Ride! Fall Giveaway runs through Dec. 31 and offers retail customers the chance to win one of three great prizes: Grand Prize: $10,000; First Place: $2,500; or Second Place: $1,000.
These prizes are awarded in the form of pre-loaded debit cards, which can be spent on gear, parts, accessories, service, or whatever the customer wants.
“For no money at all, zero investment, retailers can give their customers a shot at winning $10,000, $2,500 or $1,000,” Arnold said. “It’s another good way to bump up customer traffic, it supports new product introductions, helps move older product, encourages customers to come in for end-of-season service, holiday offers and much, much more.”
There is still time to participate if dealers hurry. The promotion requires no investment from retailers, just a quick sign-up at www.mic.org/reviveyourride. The retailer receives two promotion posters and will have unlimited access to online downloadable flyers, postcards and other digital assets. In addition, each retailer is issued a unique dealer code and is listed on the dealer locator on the public Revive your Ride! website at www.reviveyourride.org.
