Impact Auto Auctions Ltd., the Canadian business unit of IAA, Inc., announced the shift of its online auction platform Impact AuctionNow to a fully digital experience. AuctionNow was developed by IAA as an adaptive platform to allow product enhancement that is both proactive and responsive to their dynamic global market. AuctionNow is the platform used in both the Canadian and U.S. markets.
“This scalable technology allows us to build and enhance features and functionality quickly, providing an unmatched experience for our buyers,” said Maju Abraham, chief information officer for IAA. “Understanding the dynamic nature of our business means we develop technology platforms that can move at the speed of our industry.”
“The foundation of AuctionNow features adaptive technology, so shifting all Impact branch locations from a physical to digital experience was seamless,” said Blair Earle, managing director of Impact. “Client feedback has been overwhelmingly positive and our business did not miss a beat.”
The proprietary AuctionNow platform was developed by IAA, Inc., giving the company full autonomy to continuously enhance the global buyer experience based on customer suggestions and recommendations. The company’s Customer Experience (CX) discipline and Voice of Customer (VOC) platform are utilized to gather, prioritize and build new product features and enhancements.