Harley-Davidson Names PowerSports Extreme Digital Marketing a Dealer Digital Certified Provider

PowerSports Extreme Digital Marketing, Inc. and Harley-Davidson Inc. entered into a strategic agreement, naming PSXDigital as inducted into its Dealer Digital Certified Program.

Veterans to the industry, PSXDigital introduced the market’s first and only fully-integrated Customer Experience Management platform, powered by Artificial Intelligence (CXMAi); ensuring dealers the ability to provide a better, more personalized experience for each consumer, from their custom website to the showroom floor, across all devices with a single log-in.

Committed to delivering iconic products that unify the highest levels of passion, authenticity and performance, Harley-Davidson proactively sought PSXDigital’s consolidated solution as part of its accelerated plan for continued growth. The PSXDigital CXMAi platform demonstrates superior advantages to its motorsports dealership customers including:

The freedom of full platform asset ownership
Artificial Intelligence (AI) Platform
Drives smarter data-based sales and marketing decisions
Powers more leads, faster lead response times and 97% two-way connection rate with consumers
Integrated Inventory Management suite with Mobile Photo Capture, Replicator and Syndication
SEO-incorporated, mobile-first custom adaptive website design
Seamless AI powered CRM and Automated Marketing Platform (AMP) integration includes Digital DNA Technology
Dedicated Performance Xperts provide proactive optimization, real-time support and monthly success consultations

“We’re having the best year we’ve ever had month-over-month, and we attribute most of that to our partnership with PSXDigital,” said Brett Paul, general sales manager at Southern Devil Harley-Davidson.

“The Harley-Davidson certified partnership is an important milestone for PSXDigital and our dealers,” said Larry Bruce, CEO of Powersports Extreme Digital Marketing. “The premium brand market is competitive and H-D dealers deserve access to the highest converting platform possible. We pride ourselves in our technology and performance-first approach to building a complete powersports dealership platform that generates more leads, more profitably and with far more efficiency for overall operational success.”

Link: PSXDigital

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.