Bel-Ray Company Inc. has announced its participation in the 70th International Motorcycle Exhibition (EICMA), which takes place November 13-18 in Milan, Italy.
 
Located within the SGR booth in Hall 9 Stand H23, Bel-Ray will present its Liquid Lounge to showcase an extensive line of high-performance powersports, V-Twin and Marine lubricants. Bel-Ray experts will be on hand to explain how their specialty lubricants are designed to increase the performance of machines while improving the life of each component.

The company will also demonstrate its Lubricant Advisor; a one-of-a-kind online tool that allows powersports users and technicians to easily access lubricant information by make, model and type of machine. This innovative feature eliminates the guesswork in choosing when to change vital fluids and which products will provide the best performance.

To schedule an appointment with a Bel-Ray representative during the show, contact [email protected].