Arrowhead Engineered Products Acquires Bihr

Arrowhead Engineered Products (Arrowhead) and the shareholders of Bihr have announced the acquisition of Bihr, a leading European distributor of parts, accessories and rider equipment for motorcycles, quads/ATVs, bicycles and scooters. Headquartered in Kontich, Belgium, Bihr is in 20 countries and wholesales 350 brands and 200,000-plus SKUs to a network of more than 15,000 retail dealers.

“We seek to combine with highly successful and respected organizations, making every acquisition a success and accelerating our growth to be the largest off-road aftermarket parts supplier in the world,” said John Mosunic, CEO of Arrowhead. “The combination of Bihr and Arrowhead creates a global leader in powersports with an undeniable value proposition for dealers.”

Christophe Piron, former CEO of Bihr, joins Arrowhead Engineered Products as co-president of Europe and president of powersports Europe. He will serve on Arrowhead’s executive committee.

“Bihr and Arrowhead create a company where the whole is greater than the sum of its parts,” said Piron. “We are geared up to leverage our shared expertise to expand our offerings and customer reach.”

Alcopa and the other shareholders invested in Bihr in 2010 and spearheaded the company’s European development from its origins in France. Managing Partner Damien Heymans said, “We have been the proud shareholders of Bihr for more than 10 years and are convinced that Arrowhead is now the ideal partner to carry on with the company’s growth.”

“Bihr’s first-class logistics, steadfast commitment to customer service and expanding portfolio of owned brands will be strong assets to Arrowhead. We are convinced that both parties will intensely benefit from this acquisition,” said Axel Moorkens, managing director, Alcopa.

Bihr will continue to conduct business as usual, operating and shipping from its current locations.

Weil, Gotshal & Manges LLP advised Arrowhead Engineered Products on this transaction.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.