The Aprilia RS 660 and Aprilia RS 457 continue to enjoy remarkable success in the fairing sports bike market. In 2025, the RS 660 was once again the best-selling model in Italy, closely followed by the RS 457 in second place.
The success of the RS 660 and RS 457 is the result of Aprilia’s new generation of lightweight, high-performance motorcycles equipped with top-of-the-range technical and electronic features, accessible to all and fun to ride on a daily basis, yet more than capable of delivering excitement on the track and in the hands of more experienced riders.
In 2025, Aprilia was the leading European brand in terms of sales of fairing sports bikes in Europe, with 13% of the market share; this is thanks in part to the brand’s comprehensive range, spanning from the RS 125 (Aprilia’s entry-level sports bike) to the queen of superbikes, “Her Majesty” the RSV4.
According to Aprilia, it sold more sports bikes than its two main European competitors combined. The RS 660 is one of the top-selling sports bikes in Europe, while the RS 457 has also recorded excellent sales figures, meeting the mobility, style and taste requirements of young motorcycle riders.
In the United States, the sports bike segment was the only area that saw growth in 2025, and is now the second largest after the motocross segment. Aprilia is fifth when it comes to sales of sports bikes (and is the leading European manufacturer), as well as being the brand that saw the most growth in 2025 (+30% over 2024).
The growing success of Aprilia in terms of global sports bikes sales reflects the company’s traditional and globally-recognized status as a manufacturer of high-quality motorcycle chassis, and this goes hand-in-hand with its success in MotoGP.
The 2025 season was Aprilia’s best ever in the premier class of the World Championship, with Marco Bezzecchi finishing third in the riders’ ranking; meanwhile, the team took home second place in the constructors’ standings, thanks to three wins in the long races, three in the sprints, 15 podium finishes and five pole positions.
Aprilia RS 457
With the RS 457, Aprilia enters a segment with a focus on the future, both in terms of the next generation and new markets. This bike has been conceived to meet the growing demand for motorcycles that are easy to handle yet fun, boasting cutting-edge technology and design.
The Aprilia RS 457 is the fruit of a completely new design, with key strengths include its lightness (it has the best possible power-to-weight ratio for a bike that can be ridden on an A2 license), its ease of handling and its technological equipment. The RS 457 is designed to support riders as they grow and develop, both on the road and on the track.
It is powered by an all-new liquid-cooled, front-mounted twin-cylinder engine with dual overhead camshafts and four valves per cylinder, which delivers 35 kW of power, the maximum permitted for a motorcycle that can be ridden on an A2 license.
In addition to its power, the bike also boasts a dry weight of just 159 kg (175 kg when fully fuelled), lending it a power-to-weight ratio that is simply unbeatable. The aluminium frame (which also incorporates the engine) and the adjustable suspension create a chassis that is a benchmark within the sector.
In line with true Aprilia tradition, the standard electronic equipment offered with this model is extremely comprehensive: Ride-by-Wire throttle, three Riding Modes, ABS and adjustable traction control, which can also be deactivated. Accessories include the electronic quick-shift gearbox.
Aprilia RS 457 is also available in the GP Replica version, a tribute to the RS-GP used to compete in MotoGP.
Aprilia RS 660
Aprilia calls the RS 660 the godfather of the new generation of sports road bikes, as this model ushers in a whole new concept of sportiness – premium technical features and superb performance that is never excessive, enabling riders to rediscover the pleasure of dynamic riding on the road. It’s a sports bike suitable for all motorcyclists, which requires no particular experience or skill.
The innovative concept behind the design lies in the RS 660’s optimal power-to-weight ratio, which makes for a fun, joyful riding experience, whether during everyday use or in more sporty contexts: 169 kg and 105 hp – the perfect formula for fun on the road.
From a technical perspective, the RS 660 is truly unique within its genre: an aluminium frame and swingarm, coupled with a high-performance parallel-twin engine makes it accessible to all. The electronic equipment is top of the range, with Ride-by-Wire throttle control and a six-axis inertial platform to enable the APRC electronic assistance package to function optimally.
There are five Riding Modes designed to adjust the behaviour of the electronic controls to maximise safety and enjoyment during everyday trips, dynamic road riding and riding on the track.
The Aprilia RS 660 also stands out for its particularly advanced aerodynamics, featuring a twin fairing that acts as an aerodynamic appendage to optimize the stability of the bike at high speeds, while providing the rider and passenger with maximum protection from the air pressure.
Also available in a Factory version, which, in true Aprilia tradition, features a more comprehensive and refined standard set-up.
