Cory
Jahromi, head of Colormania’s design team and founder of
Harley-Davidson Motor Company’s "Radical Color Shop," has a reputation
for selling out his limited series custom paint sets. He has created
many designs and produced thousands of custom paint sets for H-D Motor
Company and every single model sold out almost immediately. In fact,
the demand for his work has been so overwhelming that Harley, in order
to be fair to its dealers, had to develop a lottery system for
dealerships to purchase Colormania-produced custom paint sets.
You would think that with demand for his work being so high, Jahromi
would be content and selective. Well, it’s quite the opposite; for
Colormania’s 20th anniversary and the introduction of its new 2011
line, the company is unveiling a new and universal collection for all
motorcycle brands such as Yamaha, Honda, Suzuki, Kawasaki and of
course, Harley-Davidson.
Early speculations suggest that the demand will exceed the series
production and that bikers will want to complete their purchase even
before the release. "This is only the tip of the iceberg," says
Jahromi. "To further my commitment to the motorcycle industry,
Colormania will be supplying several promotional coupons to select
organizations and authorized dealers worth $700 each, effectively
allowing the consumer to receive a highly sought-after custom paint job
that normally retails $1695 for only $995.
"This $700 savings will be an effort to help dealers increase floor
traffic and boost sales with Colormania custom paint. Furthermore, this
is Colormania’s way of supporting its most faithful clients in today’s
tough economy. Call it a ‘Stimulus Package.’ There are thousands of new
and used motorcycles out there that would sell faster with an
alternative to the stock look, as well as hundreds of motorcycles that
are in need of accident repairs. This program gives motorcyclists an
inexpensive solution to help solve a real need. I’m not crazy with our
low price promotion; I just see this as my way to give back to the
industry I love so much."
Colormania has not published any images of the first model, but it
is expected to feature classic ghost flames over a pearl black base,
utilizing a special pigment that changes color depending on the view,
angle and position of light source. The flames will be changing color
as you walk around the bike, while the deep black base color is softly
sparkling in silver – a dramatic composition of a timeless design.
The first limited edition model is expected to become available in
mid-September 2010, so hurry to your local motorcycle dealer; you might
be able to have a glimpse, before they are all GONE.
Dealers that are not already authorized and are interested in
becoming involved in this revolutionary business-building tool may
contact Dennis Campbell at [email protected]
Visit www.colormaniapaint.com to learn more about Colormania Custom Paint.
